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Issue No 540 £2.00 2 November - 15 November 2010 news & jobs updated daily online Circulation 23,035 (July 07 – June 08) Madonna to launch health club chain with US partner By Tom Walker

Madonna is teaming with the founder of the US health club chain 24 Hour Fitness to launch her own chain of fitness clubs. The project is a joint venture

– named New Evolution Ventures – between Madonna, her manager Guy Oseary and Mark Mastrov, the founder of the 24 Hour Fitness chain. The chain – to be called

Hard Candy Fitness – will launch in New Mexico next month with a 9,144sq m club, which will feature zumba, yoga and cardio-kickboxing classes. Mark Mastrov, chair of New

Evolution Ventures, said: "Our goal is to create an environ-

The "Queen of Pop" will lend her name to the new joint venture

ment inspired by Madonna's vision and high standards of what the ideal gym would be. "Hard Candy Fitness will be a

reflection of Madonna's point of view and will reflect her

input on every detail including music, space, light and other design cues. Madonna's touch will be everywhere." There are also plans in place to open 10 more sites in Russia,

Gym Box unveils flagship club in Shepherd's Bush London-based operator opens 19,650sq ft facility at Westfield shopping centre

By Tom Walker

London-based health club operator Gym Box has opened its new 19,650sq ft (1,800sq m) flagship gym on the upper level of the Westfield shopping centre in Shepherd's Bush. Facilities at the club include a

100-station cardiovascular area supplied by Life Fitness, along with an indoor sprint track, an Olympic-size boxing ring and one of the capital's largest free weights areas. The facility will also provide a selection of more than 100



Westfield's new Gym Box club boasts a 100-station cv area

exercise classes at its multi-use studios, which were kitted out by Escape Fitness to provide a mix of Reebok professional and


Escape equipment – including TRX suspension training, handweights, racks, steps, decks and punch bags. Richard Hilton, managing director of Gym Box, said:

"Gym Box Westfield will be our most exciting offer to date. "The club design will be

contemporary, exciting and original and will accentuate the natural daylight and spectacu- lar views of London." Gym Box currently operates

a further three health clubs in Central London: Covent Garden, Bank and Holborn.


Brazil, Argentina and across Europe and Asia. The new health club chain is

named after Madonna's 11th studio album – her latest – also called Hard Candy, which was launched in 2008. 24 Hour Fitness is one of the

world's largest privately owned and operated fitness center chains – when mea- sured by number of members. In the number of clubs, it is

the world's third largest, trailing only Gold's Gym and UK-based Fitness First. 24 Hour Fitness is currently

owned by Forstmann Little & Company. which acquired the business in 2005 for an undisclosed sum.

3D boost for Cineworld sites

Cineworld has posted an 8.5 per cent increase in revenues during the 42 weeks to 21 October, with a number of successful 3D films pulling in audiences When compared with

the same period in 2009, box office and retail revenues grew by 8.3 and

1.5 per cent respectively. According to the cinema

operator, films such as T

oy Story 3 and Shrek

Forever during the second half of the year helped drive up attendances.

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