Go Back to
www.WebWholesalerMagazine.com NEW PRODUCTS WeatherFone
For more information: WEATHERFONE MIDWEST / PHEASANT RUN COMPANIES 258 Pathway Road Branson, MO 65616 Tel.: 417-335-8860 Toll Free: 888-248-5781 Email:
customerservice@
weatherfonemidwest.com Website:
weatherfonemidwest.com
WEATHERFONE MIDWEST is offering retailers a chance to whisper in shoppers’ ears when they call a free hotline for weather and time. The WeatherFone product is a phone-in system that retailers use as an advertising channel, says company president Charles Engram. “A retailer would put the system in their town, promote the number, and then promote their business,” he says. “People call in and the retailer can tell them about local specials before hearing the time, temperature, and local forecast.” People dial in for free, listen to an ad, and then hear the weather.
The system offers a possible revenue stream
as well. “Retailers can use it to promote their own business, or they can involve other companies to advertise on their system,” says Engram. “It also gives retailers the opportunity to involve their suppliers. Retailers pick their premier suppliers and gives them time on the WeatherFone for promoting products available in their store.” The system is programmable, customizable,
and exclusive, so there is no fear of competitors setting up their own lines locally. A barebones model with basic options costs under $8,000 installed. For more options, the price does not increase too much, says Engram. “It becomes self-supporting,” he adds. “A system like this lets you promote your business. You can change your ads daily or weekly. We have a system in Baton Rouge that receives over 35,000 calls a week.” To try it out, call 417-336-5000.
New Products Continued On 58
Gem, Jewelry & Lapidary Wholesale Trade Shows & Sale 2010
Las Vegas, NV..............................June 4-6 Detroit, MI .................................July 9-11 Franklin, NC ............................. July 22-25 Spruce Pine, NC ................. July 29 – Aug. 1 Tucson, AZ .........................September 9-12 Minneapolis, MN ............... September 26-27 Detroit, MI ..............................October 1-3 West Springfield, MA ................ October 8-9 Asheville, NC........................October 26-27 Orlando, FL ..........................October 29-31
glwshows.com 2011
Asheville, NC...........................January 4-5 Orlando, FL .............................January 7-9 Tucson, AZ ........................Jan. 29 - Feb. 11 Minneapolis, MN ..........................April 3-4 Detroit, MI ................................ April 8-10 West Springfield, MA ................. April 15-16 Orlando, FL ....................... April 29 – May 1 Franklin, NC ................................ May 6-8 Las Vegas, NV............................. June 3-5
***Dates are Subject to Change***
56 November 2010
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