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www.WebWholesalerMagazine.com FEATURES 26 Sporting Goods According to the National Sporting Goods Associa-
tion, total sporting goods sales are expected to top $51.6 billion this year, up 1.7 percent from $50.7 billion in 2009. T e group also notes that, according to the Monthly Retail Trade Survey compiled by the U.S. Census Bureau, sport- ing goods store sales in July rose 7.7 percent over July 2009, to $3.6 billion, a fi gure nearly equal to that of June’s 7.8 percent increase over June 2009. Year-to-date sales as of July 31 were $22 billion, a six percent increase over the fi rst seven months of 2009. Sales for 2009 totaled $37.7 billion, the organization says, up 1.6 percent over 2008. T at was the smallest increase since 2002, when growth was 0.2 percent. Sales in 2006, up 10.6 percent over the previous year, represented the strongest increase in the past ten years. The current upswing
is being reflected in figures released by large sporting goods chains. Pit sburgh based Dick’s Sporting Goods, the largest company in the sporting goods stores industry, reported its sec- ond quarter results in August, which revealed a 19 percent increase in earnings and a 5.7 percent rise in same store sales, its best second quarter results ever, according to chairman and CEO Edward W. Stack. Indianapolis-based T e Fin- ish Line reported that its second quarter earnings were up 47.6 percent, with same store sales increasing by two percent for the quarter; its same-store sales were down by 9.9 percent for the second quarter of 2009. According to T e Indianapolis Star, same store sales were up for the retailer by 6.2 percent for the month of September. But it’s not just chain stores that are enjoying sales
success. Standalone concerns like San Jose, CA’s Real Action Paintball Inc. (
www.rap4.com) are also doing
GREEN SUPPLY 3059 Audrain Road # 581, Vandalia, MO 63382 Toll Free: 800-424-4867 Tel.: 573-594-6173 • Fax: 573-594-2211 Email:
service@greensupply.com Website:
www.greensupply.com
RAP4 USA 2215 Ringwood Avenue, San Jose, CA 95131 Tel.: 408-434-0434 • Fax: 408-434-0334 Email:
info@rap4.com Website:
www.rap4.com
solid business, according to sales leader Jin Dat. “We’re doing well,” Dat says. “Business has been pret y much consistent through the past year, and we’re looking forward to it continuing to be so for the foreseeable future.” R P is currently off ering a variety of 2009 paintball
“A lot of people still go camping if they can’t afford to go to Paris or Disneyland.”
William Green, owner of Green Supply
vests at closeout prices of $30 to $65, normally priced at $64 to $109, and oſt en off ers pre-sale prices on a num- ber of items. T e R P4 Box Magazine, which has a 250 paintball capacity, is available for $149.99. T e store also holds a free DVD drawing every day, in an eff ort to increase traffi c and encourage sales. It’s the hardware, of course,
that’s most popular. T e R P4 combat pistol is on sale for $159, (regular price $249), while Tacamo Magazine conversion kits for a number of paint guns
are sale priced at $59.95. T ose not familiar with the world of paintball combat may be surprised to learn that it goes well beyond guns. Paint grenades and mines are also avail- able, many of them reusable, and priced from $49 apiece to $500 for multiple packages. T ere is even a non-hazmat smoke grenade for $12.95. R P’s top seller was the explo- sion simulator, “For use in explosion simulator mines, for generating the realistic eff ect of an explosion with loud audible report,” at $8.99. Dat says the company is eagerly looking forward to the winter months. “We usually do 40 to 50 percent of our business during the holiday season,” he says. “It’s absolutely our best time.” Green Supply is also anticipating a big holiday season.
“We’ve already started running overtime shiſt s,” William Green said in September. “We see no reason that we can’t again end this year with about a 21 per- cent increase over last year.” Even those fi gures
Continued On 30 28 November 2010
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