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www.WebWholesalerMagazine.com FEATURES 22 Via Trading Adds Spanish-Language Site
reality on its website. However, the company goes one step further. Customers are invited to visit its wholesale “store” in Lynwood, CA, and check out any given pallet before making a purchase. Nathania Stambouli puts it this way, “Unlike many other players in this industry, we are open to the public, so buyers in the area can come in and visu- ally inspect the goods prior to purchase. Our warehouse is set up like a giant pallet super- market so to speak, with colorful signage and pricing on all the lots. Buyers are free to walk the warehouse and select the actual pallets they’d like to buy.” But the company goes beyond simple
inspection of the pallet loads. In addition, they have on-site sales and auc- tions to move merchandise. “We off er in-house events every month, featuring signifi cantly discounted pricing on hundreds of wholesale lots. Our monthly live auctions wel- come over 200 wholesale buyers to the warehouse to bid on over 300 wholesale lots, starting at only $1, with no reserve bidding,” Stambouli explains. And once a month, there is a sale. “Around 100 buyers come to the warehouse to select from approximately 300 discounted pal- lets from our regular inventory. Prices are slashed up to 50 percent off of already very competitive pricing,” she says. What’s on those pallets? Almost any kind of goods
pallets, while our ecommerce customers typically do best with designer clothing, shoes and cosmetics. Our brick and mortar store buyers typically focus most on electronics, tools and general merchandise. It’s all across the board, and generally depends on how and where the goods are being resold,” says Stambouli. T e minimum buy from Via Trading is a
single lot. T e company expects retailers can sell for margins of at least 100 percent. “We try to price the merchandise so our customers can at least double their investment, while off ering the products to their customers at close to 50 percent off retail,” says Stambouli. T e com- pany also off ers electronic coupons regularly for ten percent off . A good way to get a coupon is
“Buyers are
free to walk the warehouse and
select the actual pallets they’d like to buy.”
Nathania Stambouli, Via Trading marketing manager
to tune in to the company’s elec- tronic marketing. “E-marketing is one of the primary ways we reach our customer base,” says Stambouli. “We maintain a blog with resources, product information, promotions and special off ers. We send weekly email blasts to our mailing list of over 50,000 subscribed wholesale buyers, informing them of incoming products, upcoming events or other news. We also have a Facebook page and a Twit er account that we
imaginable. “New arrivals change from one day to the next. We might receive truckloads of offi ce furniture today, designer clothing tomorrow, branded athletic shoes the next, and assorted toys the following day,” says Stambouli. “We do have a staple product line of electronics, clothing, shoes, hardware, industrial equipment, tools, kitchenware, domestics, general merchandise, cosmetics, furniture, lug- gage and health and beauty aids, and more. Each category boasts dozens of products, and our inventory changes daily,” she says. T ere are hot products for every buyer. “Our fl ea market sellers primarily buy general merchandise
update with any relevant information, and we also send out special social media discounts for our Facebook fans and Twit er followers. We keep everyone in the loop of what’s going on at Via.”
For more information: VIA TRADING 2520 Industry Way, Lynwood, CA 90262 Toll Free: 877-202-3616 Tel.: 323-214-8914 • Fax: 877-677-5975 International Tel.: +323-214-8914 International Fax: +323-214-8936 Email:
sales@viatrading.com Website:
www.viatrading.com
Find other great ideas for running your business at:
www.wholesalecentral.com/wholesale–news 24 November 2010
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