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www.WebWholesalerMagazine.com WEB PROFITS 12 Ecommerce Holiday Checklist
answers to these questions is on the product page. Be sure you display or link to your shipping and returns pages from your product pages. A great way of accomplishing this is to provide a “tabbed” experience on the product page, as is the case with many big online retailers. Providing tabs for the product description, shipping information, returns infor- mation, etc., is a super way to keep the user on the product page and still provide the information they seek.
8) Consider off ering gift wrapping.
If your business can do it, consider off ering giſt wrapping services to your customers. You can add this as an upsell on the product page. Remember to cross sell it on the shop- ping cart page in case they missed it, but be sure to add enough additional charge to cover any labor and materials associated with this.
9) Create product bundles.
11)Determine shipping cutoff dates. T is is probably one of the most important pieces of infor- mation to communicate to customers during the holidays. Check with your shipping carriers to determine what the cutoff days are for the various methods of shipping. Add a “Guaranteed arrival in time for (name your holiday here) if ordered before (name your date here).”
12) Prominently display your return policy.
As mentioned above, your return policy should be easy to fi nd. Consider rewording it as a “No hassle policy,” in
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Product bundles
Product bundles are a great way of increasing average order value and sales across the board. Consider taking several related products and grouping them into a giſt pack- age at a discounted rate, compared to purchasing separately. Giſt selection is much easier when related items are grouped together in some sort of giſt bas- ket or bundle.
10) Consider gift messages.
If your cart enables you to do so, let your customers add a personal message to their giſt . For simplicity, you can have the message appear on the packing list, which will already be included in the box. If your cart doesn’t enable that, consider using the “Additional Comments” box, which many carts have by default, as an opportunity for them to add their giſt message. Just ensure this message appears on the packing slip as well.
are a great way of increasing average order value.
14
November 2010
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