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The Offi cial Publication of &
Ecommerce Holiday Checklist
T
WebWholesaler is available online at
Webwholesalermagazine.com
by Eric Leuenberger
FOR ADVERTISING INFORMATION AND RATES, PLEASE CALL 1-800-999-8281 Ext. 107
PUBLISHER Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS Eric Leuenberger
Kevin Zimmerman: 203-270-8427
Michael Altiero: 203-748-2050 ext.109
michaela@sumnercom.com
Rory J. Thompson: 203-748-2050 ext.105
roryt@sumnercom.com
EDITOR Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com Nat’l Trade Associations
PRODUCTION Robert Siel, Director: 203-748-2050 ext.103
robs@sumnercom.com
Tracy Parisi : 203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson: 203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat: 203-748-2050 ext.123
lindak@sumnercom.com
Linda Moreiras: 203-748-2050 ext.115
lindam@sumnercom.com
CIRCULATION DIRECTOR Brandee Carl-Werner: 203-748-2050 ext.127
brandee@sumnercom.com
HE holidays are quickly approaching, and retailers should already be pushing promos geared to these dates. Keeping everything in check and making sure you leave no stone unturned can be a diffi cult task. To help
in that eff ort, here is a checklist of items you should consider while moving toward the holidays.
1) Ensure your checkout process is stable and the shopping cart is streamlined.
You should be aware of this part of your site all the time, but take one good look and make sure it is working (and across multiple browsers) before the holiday shopping season hits big. It does you no good to get a customer who is interested in your products and puts items into their cart, only to abandon it due to circumstances that could have been avoided.
2) If it’s not broken, don’t fi x it.
If your website is working and runs smoothly, now is not the time to try new programming alterations or updates. You risk introducing a bug or problem into the current process, and if it can wait, you should put off all your major changes and sit tight until the holiday season passes. Instead, focus on sales eff orts. Sales
Continued On 12 10 November 2010
PUBLISHING OFFICES SUMNERCOMMUNICATIONS, Inc. 24 Stony Hill Road, Bethel, CT 06801-1166 Phone: (203) 748-2050 Fax: (203) 748-5932 Email:
brandee@sumnercom.com Web:
www.webwholesalermagazine.com
SUBSCRIPTION INFO • United States subscriptions $39 • Canadian subscriptions $50 U.S. Funds • Available online @
www.webwholesalermagazine.com
Web Wholesaler® is published monthly by:
SUMNERCOMMUNICATIONS, Inc. 24 Stony Hill Road, Bethel, CT 06801, Tel: (203) 748-2050
Send all inquiries, letters, and submissions to above address.
Entire contents are copyright 2010 by SUMNERCOMMUNICATIONS, Inc.
Web Wholesaler®
(USPS 19-716) Periodical Postage paid at Bethel, CT and at additional mailing offi ces.
POSTMASTER:
Send address changes to: Web Wholesaler®
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© 2010 SUMNERCOMMUNICATIONS, Inc.
www.sumnercom.com
®
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