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Casino Communications


Courtney Muller Senior Vice President Reed Exhibitions


As Global Gaming Expo enters its 10th year, Courtney Muller, the senior vice president of Reed Exhibitions in charge of the show, believes that the best is yet to come. Following up on the recovery began at last year’s G2E, the 10th edition of the show will be unlike any other preceding it. And with some serious changes in store for G2E 2011 and beyond, the 2010 trade show and conference will be much more than a simple transition. According to Muller, it will be a signpost that will show the way for the gaming industry.


GLOBAL GAMING BUSINESS: It’s the 10th anniversary for G2E this year. What do you think the show has meant for the industry over that period? Courtney Muller: I think G2E has been a very valuable resource for the industry over the past 10 years. The breadth of product on the trade show floor and the unmatched conference con- tent have provided the industry with tremen- dous value and a good reason to visit Vegas every year and see what’s happening in the most dynamic gaming city in the world. G2E is a focal point for networking, meetings and important product launches and as always we pride our- selves on being an event that is produced by the industry and for the industry.


Tell us about some of the new and differ- ent plans you have for G2E 2010. As we celebrate our 10th anniversary this year, content is king!We are putting a lot of focus on


8 | G2E Preview 2010


our conference and have themed the entire program “The New Casino—Maximizing Efficiency for Today’s World.” Each year we completely rebuild our conference program to reflect the industry’s current needs, and this theme became very apparent to us from our early meetings with our advisory board. Essentially the world we live in today is very different from the past, and casino operators will need to do things differently as we head into the future. And while it seems that the worst of the economic downturn is behind us, it is not going to just go back to being 2006 again one day. The operating model will be dif- ferent and that is exactly what the conference has been built to address. For the conference we’re specifically excited


about some new features which have been added to not only address the industry’s growth areas, but maximize ROI for our delegates as well. First we are excited to produce our all-new iGaming


Congress, which will address the pending legal- ization of internet gambling in the United States and what that means for the industry at large. We have also added a special capstone session to our Advanced Gaming Institute on generational marketing, and Gary Loveman, president and CEO of Harrah’s Entertainment, will be our first-ever “Conference Keynote,” where he will deliver a presentation called “The Stockholm Syndrome:Why Addressing the Misinformation that Plagues Gaming is our Top Priority.” Those are just a few of the highlights this year. We also have a lot of 10th anniversary fun


going on including prizes and giveaways each day of the event. In addition, we will have new features for the attendees including My G2E Show Planner, which will enable attendees to easily plan their time on the exhibit floor.A visit to the G2E website will enable our attendees to pre-plan which exhibitors they want to meet with and get a good overview of the show floor


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