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COMPANY PROFILES


This year at G2E, Aruze will feature its new


G-DELUXE, G-LINK and innovative G-STA- TION products. Aruze will debut its latest premium range ofG-


Aruze Gaming booth at G2E Asia 2010


Aruze Gaming America, Inc.


Aruze Gaming America, Inc. designs, develops and manufactures slot machines and gaming devices for the global casino market. The compa- ny’s innovative products include high-resolution video and stepper slot machines, communal gaming products and multi-terminal devices. Aruze combines strong proven mathematics


with a reliable platform to create a distinctive prod- uct line built to perform and provide a memorable player experience. Aruze continues to show that its core competency is delivering superior content that sets it apart from its competitors.


DELUXE interactive top box products, Cranky Condor, Oiran and Chinese Queen, as well as the expanded range of G-DELUXE products including Raging Eruption, Great Eruption, Wheel of Pharaoh, Beauty and the Beast,Memories of Love, Vampire and Beauty, The Story of Cinderella, Bow Wow Buck$, and Pretty Pigs. These games all offer frequent bonus events, engaging graphics and an eye-catching stand-alone progressive, “Challenge for Jackpot.”Their animated top boxes can be seen throughout the casino floor and add an extra visu- al dimension to slot play. Extending its line of innovative G-LINK net-


worked gaming products, Aruze will debut its revolutionary Paradise Fishing game, featuring three 60-inch LCD screens over six base games with Reel Feel technology that lets players “feel” the action in multiple bonus events. Aruze will also show its networked Title


Match, Jackpot Battle Royal and Link Craps products that engage customers with coopera- tive and competitive networked play, and use popular Aruze base games such as Shen Long, Giant Panda, San Guo Shi Dai and Show Girl. These games also feature special interactive sig- nage, sounds and graphics that bring spectators into the action. In addition, Aruze will display multi-player G-STATION games, including Dealer’s Angels


mixed-use and high-rise residential projects. With offices in Las Vegas, Los Angeles, Ho


Snoqualmie Casino


Bergman Walls & Associates


Since 1994, the mission of Bergman Walls & Associates Ltd. has been to provide each client the highest level of individualized service, regardless of project type or size. The firm spe- cializes in entertainment architecture, including resorts, casinos, condo-hotels, conference facili- ties, restaurants, nightclubs and performance venues. BWA also has extensive experience in


Chi Minh City and Manila, Bergman Walls & Associates brings together a group of highly experienced, talented, energetic and diverse professionals in an atmosphere of innovation and creativity. Services include architecture, planning, interior design, conceptual design and three-dimensional visualization. Every project is headed by a partner-in-charge who commits personal attention to the project from conception through documentation, construction and client move-in. The firm uti- lizes the latest technologies for communica- tion with the client, consultants and construc- tion team members. Bergman Walls & Associates believes that


sustainability is fundamental to all design. The company is a member of the United States Green Building Council, has extensive experience with LEED certification and is actively increasing the number of LEED-accredited professionals with- in the firm. Early work as in-house architects for Steve


Wynn on the Mirage and Treasure Island has led the founders of Bergman Walls & Associates to create projects that are icons defining their genre. Projects include Paris Casino Resort; Augustus, Octavius and Palace Towers at Caesars Palace; Trump International Hotel & Tower; and the Signature at MGM Grand. Recent projects


Blackjack, Dealer’s Angels Roulette and Lucky Sic Bo, plus the crowd-pleasing Shoot to Win Craps that gives player the opportunity to “shoot the dice.” Aruze also will feature the popular G-COM-


FORT slant tops and G-SERIES stand-alone games. The G-COMFORT’s sleek design offers maximum player comfort leading to longer play; these cabinets will include Aruze favorites such as The Last Emperor,Legend of the Qin Dynasty III, 100 Saber Toothed Tigers and more. Aruze also will demonstrate its updated G-


SYSTEMS technology that revolutionizes how currency and credits are moved between the player and games on the floor; it features a multi-currency bill acceptor, Voice over IP (VoIP) communications network, and an elec- tronic gaming card that allows for the easy trans- fer of funds between games. Already a notable provider of high-perform-


ing gaming equipment, Aruze Gaming looks to capitalize on this year’s G2E to build even more relationships and demonstrate its exciting prod- uct portfolio. “Our product line continues to grow and


impress, and we expect this year’s G2E to be another fine show for Aruze,” said Steve Walther, vice president of marketing for Aruze Gaming America. “Attendees will see more innovative products from Aruze than ever before—includ- ing a few new surprises.”


For more information, please visit www.aruzegaming.com.


also include the Rivers Casino in Pittsburgh, the L’Auberge du Lac Hotel & Casino in Lake Charles and the Cirque du Soleil Theater at the Luxor Hotel. Entertainment venues include the LAX and


PURE nightclubs, Casa Fuente and Rhumbar. Restaurants include Payard Patisserie & Bistro, Guy Savoy, Rao’s, Tacos & Tequila, the Capital Grille and the new Social House at CityCenter. The firm is proud to have a history of suc-


cess with its Native American clients. Projects include Mystic Lake Casino Hotel and Little Six Casino for the Shakopee Mdewakanton Sioux Community; Casino Snoqualmie for the Snoqualmie Indian Tribe; Salishan-Mohegan Casino for the Mohegan and Cowlitz Indian Tribes; and Barona Valley Ranch Resort for the Barona Band of Mission Indians. In addition, BWA has been involved in conceptual design and master planning for various tribes across the country. International projects span the globe and


include work in Vietnam, Greece, Australia and Ghana, West Africa, with conceptual studies in Japan, Romania and Peru. The firm’s goal is simple: that its projects be


remembered for their distinctive architecture, excellent guest experience, operational efficiency and financial success.


For more information, visit www.bwaltd.com. G2E Preview 2010 | 63


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