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CONTENTS PREVIEW TO THE 2010 GLOBAL GAMING EXPO, NOVEMBER 15-18 AT THE LAS VEGAS CONVENTION CENTER LEAD STORY


52 Ten Years After The 10th anniversary of the first Global Gaming Expo is a true milestone. To celebrate, we look back on those 10 years and highlight the advances made in technology and marketing first displayed at G2E. From TITO to SBG and ROI to CRM, G2E has long been the platform to learn about the state-of-the-art in the gaming industry.


By Frank Legato and Roger Gros FEATURE STORY


36Making It Better The slot machine is an amalgamation of many prod- ucts into one. From motherboards and monitors to bill acceptors and card readers, the companies which make the products that make up a slot machine drive the manufacturing industry.


By Carolan Pepin


THE EVENTS 12


WHAT, WHERE, WHEN? G2E At-A-Glance 10


Conference Program 22


G2E Exhibit Floor Map 42 G2E Exhibitor Directory 44


DEPARTMENTS G2E Welcome 6


By Frank J. Fahrenkopf, Jr.


Casino Communications 8 With Courtney Muller,


Vice President, Reed Exhibitions


14 16 18


20 24


77 78


COMPANY PROFILES


60 AC Coin & Slot 61 Ainsworth Gaming 61 American Gaming Systems 62 Aristocrat Technologies 63 Aruze Gaming 63 Bergman Walls & Associates 64 Bally Technologies 65 Cadillac Jack 66 Cole Kepro


4 | G2E Preview 2010


66 DEQ Systems 67 FutureLogic 67 Galaxy Gaming 68 Gaming Partners International 69 Gasser Chair 69 GLI 70 International Game Technology 71 Innovation Group 71 JCM Global


72 Jumbo Technology 72 Multimedia Games 73 Konami 74 WMS 75 Shuffle Master Gaming 75 TransAct Technologies 76 Thalden Boyd Emery


KEYNOTES: Start with Fortunemagazine editor Geoff Colvin and follow with the State-of-the-Industry Gaming Legends, the redesigned Native American panel and a new Conference Keynote


G2E ADVANCED GAMING INSTITUTE: An intensive workshop program to educate and inform


iGAMING CONGRESS AT G2E: A new conference designed to bridge online and land-based gaming


SECURITY SURVEILLANCE INSTITUTE AT G2E: Learn how gaming keeps its customers and employees safe and secure


GAMING & TECHNOLOGY AWARDS: The Global Gaming Business award program recognizes product innovation


PROGRESSIVE PRODUCTS: The best and brightest products and services available on the G2E exhibit floor by Frank Legato


G2E 2009: A look back at last year’s extravaganza


G2E HONORS: This year’s inductee to the AGA Hall of Fame and the winner of Casino Design’s Sarno Lifetime Achievement Award


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