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Couponing Solution FutureLogic, Inc. Booth 2431b

FutureLogic, Inc. was recently awarded patents on a gaming printer that is connected to a gaming machine and to a promo- tional host. This technology will be on trial with the PromoNet promotional couponing solution later this year. This template-based solution helps casinos design and

manage a wide range of promotional campaigns from the con- venience of a workstation PC, and turns ordinary slot tickets into eye-catching coupons. Having helped pioneer the couponing technology used to

retain and reward customers in grocery stores more than 20 years ago, FutureLogic has collaborated with casinos and EGM customers to develop this casino marketing solution. The abili- ty to issue players a bar-coded promotional coupon helps casi- nos attract and retain patrons. It also provides an opportunity for the casino to recruit loyalty program members—typically their best customers. For players, the offers provide valued savings and incentives,

thereby enhancing their casino/resort experience. With non- gaming revenue becoming more important to casino resorts and complexes, linking reward programs across multiple leisure experiences, as well as casino floors, has become an important initiative for marketers. By directly linking promotional campaigns to specific play-

er actions, activities or behavior, TITO printers become multi- functional marketing tools. FutureLogic’s PromoNet solution allows casinos to automatically trigger a marketing campaign based on game play metrics, player tracking information, POS systems and redemption terminals. For instance, a player who has just hit a number of pre-determined triggers may be issued a bar-coded promotional coupon that can be redeemed at any of the bars or restaurants within the casino or resort. The PromoNet solution can be used with any gaming

machine that is equipped with FutureLogic’s popular GEN2 Universal printer, and allows casinos to reward 100 percent of their patrons. The secure system approach ensures that casino servers are in full control of all communication with the print- ers and cash-out tickets.

28 | G2E Preview 2010


Gaming Support Booth 2146

BonusBox is a slot peripheral that operators connect to their slot machines to provide promotional prizes for players. BonusBox can be likened to a mystery jackpot, but rather than

only having rows of incrementing numbers, BonusBox makes each prize more tangible by placing prizes right in front of patrons’ eyes and (almost) within touching distance. (Ideally, operators connect one BonusBox to one slot machine to remove any potential confu- sion for patrons.)

Prizes can be:

• Real, such as MP3 players and iPhones; • Cash, which tends to be immediately used by patrons, according to Gaming Support;

• Models, such as a model Ferrari if that is the main prize,

• Something a little more abstract, such as the keys to the winning Ferrari;

• Or whatever casino management can think of—the options are limited only by one’s creativity.

Also, every BonusBox has removable wallpaper that can be used either around generic marketing campaigns or around specific pro- motions or slot themes. BonusBox is designed to be networked, and is controlled by

easy-to-use software from any networked computer. It uses open- standards technology and integrates with bonusing systems from all major manufacturers. Gaming Support has installed BonusBox in a range of casinos

and slot parlors on three continents—North America, Asia and Europe. The product adds to the allure of each slot machine, and has enabled casino operators to increase their slot revenues. “To date, BonusBox has proven to be a winner with patrons

when deployed and supported in an appropriate manner in each property,” says Gaming Support Marketing Manager Damien Connelly. “It helps to energize and add excitement to the floor, and adds that little bit of extra ‘sparkling entertainment’ at a time when gaming floors most need it.”

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