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Progressive Products 2010 Marquee products you’ll find at G2E | By Frank Legato


The November issue of Global Gaming Business will feature its annual “Global Games” section, which provides separate articles on each of the major slot manufacturers, along with highlights of the “new model year” in slot machines. However, this month,we give you an advance


taste of all the rest of the cutting-edge products you will find at Global Gaming Expo. Welcome to “Progressive Products,” our annual G2E Preview feature highlighting


some of the best and brightest products out- side of the slot-game realm to be found at the big trade show. To clear up some confusion that we’ve


found in the past, we do not mean “progres- sive” as in “progressive jackpots,” even though some products, particularly from slot manu- facturers, may be related to progressive jack- pot systems. “Progressive” is used here to mean “innovative.”


And innovative these products indeed are.


We asked vendors in every area of casino sup- ply to identify a product G2E attendees will find in their booths that they consider their “best of show.”What follows is a rundown of their responses, in alphabetical order accord- ing to vendor name. Here are the products that constitute the


best of the best in a variety of product areas to be found on the G2E trade show floor.


A560 Cabinet


Ainsworth Game Technology Ltd. Booth 1282


Ainsworth Game Technology launches its new A560 cabinet at G2E, along with the new GamePlus game library. The wide-screen A560 is “an eye-catcher that per-


fectly embodies the attributes of a classic entertainer,” according to the company. The A560 cabinet features state-of-the-art technology including a dual wide- screen LCD platform, a powerful Quadtronic proces- sor, compact storage, a high-quality sound system and an ergonomic player interface supporting up to 18 play buttons. “Furthermore,” says a company spokesman, “the


all-new wide-screen A560 offers truly amazing game content with brilliant high-resolution graphics and imaginative themes that are synonymous with the GamePlus game library.” The A560 cabinet is available in a 22-inch dual


wide-screen “Highboy,” a single-screen “Lowboy” with 19-inch LCD, and the triple-screen Super A560 cabinet. “It is a very exciting time at Ainsworth to be


launching such a highly advanced range of models,” said Ainsworth CEO Danny Gladstone. “Our goal was to create a platform having drawing power that fur- ther enhances entertainment and presentation while providing additional player comfort and high-end sustained game performance.”


24 | G2E Preview 2010


Dynamic LCD Buttons


Aristocrat Technologies Booth 1210


Aristocrat is touting a major techno- logical advance in button technology with its Dynamic LCD Button system. In current button applications,


the player sees an image lower than the button. Aristocrat’s LCD Button Technology raises the image about two inches, to the top,where the play- er presses the button. Additionally, the company says these are the first color buttons that can also create unique shapes. The “Big Bash” button features integral animation. The graphics within the button


are designed specifically for the game to augment the player experience. Instead of having individual LCDs, there are large LCD panels under the button deck, using 60,000 strands of glass per square inch, raising the image from the bottom of the button to the top of the button. The concept is based on a principle of image transmission via an image conduit. Image conduits transmit an image from one end of a rigid fiber optic


rod and display that image on the opposite rod end. The technology uses a small dedi-


cated LCD screen physically positioned under buttons of the mid-trim assem- bly. Graphical content displayed on the LCD is projected via the image conduit inside the transparent button lens cap. Fiber optic rods are formed in the identical shape as button lens- es, and have minimum distortion effect on image quality. The button panel looks like one


integrated unit; however, it consists of two main functional blocks. The first contains buttons with associated con- nectivity to the EGM. The second consists of LCD screen(s) with associ- ated electronics and image conduits. Image appearance inside the but-


tons is achieved by accurate position- ing of LCDs and conduits, with no need for direct electrical connectivity between the two units.The technology provides considerable benefits in play- er interactivity and game flexibility.


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