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G2E CONFERENCE PROGRAM


Making the Most out of Responsible Gaming Education Week N109 State of the Industry: CFO Operator Roundtable N110 GSA: How They Did It: Networked Gaming at CityCenter (90 minutes) N103 Macau: Gambling Halls or Tourism Magnets? N117 Health Care Reform: Benefits or More Red Tape? N107 Partners in Fact: Affiliate Marketing Primer N108 Ground Up: Financing Online Gaming Start-Ups N115 The Big Downturn: Understanding and Managing Your Tribal Finances in a Difficult Economy N112 Social Media:Marketing 2.0 N119 Pools & Beyond:Multi-Use Facilities N114 Casino Workplace Violence: Reading the Warning Signs N120 Setting the Table: Getting New Games on the Floor


2:00 p.m.–3:00 p.m.


N113 Buildable & Affordable: How to Design for the 21st Century N111 Organization or Cooperation: Unions and Casinos N203 NCRG at G2E: Researching Responsible Gaming Strategies: Evaluating Self-Exclusion N109 State of the Industry: CFO Supplier Roundtable N110 Networked Gaming, Part 1: The State of the Industry N103 Singapore: Integrated Resort Model or Stand Alone Success? N107 State/Provincial & Federal Developments: A Legal Update N115 Charity Begins at Home: Tribal Philanthropy and Getting the Message Out N112 Database Marketing & CRM:Market Effectively Using Digital Channels N119 The Cool Kitchen: Operating a Profitable Restaurant N114 A Decade of Diligence: Top 10 Surveillance Changes N120 Tournaments and More: Poker Special Events


3:15 p.m.–4:15 p.m.


N113 Then and Now: Las Vegas Casino Design Retrospective (90 Minutes) N203 GSA: Tooling Around: How GSA Protocols Can Help N109Gaming and the Recession: Fundamental Changes or Temporary Setback? N110 Networked Gaming, Part 2: Full Implementation N103 Europe:Respecting National Sovereignty and a Common Market (90 Minutes) N117 Retaining the Best:Morale and


Motivating Your Different Workers N107 Walking the Walk: Lessons from Regulated Markets N115 Economic Diversification: Gaming & Beyond N112 Ask the Experts: Database Analytics Showdown N119 F&B Marketing: Using Food To Drive Casino Traffic N114 Explosive Event: Awareness, Injury Patterns and Care N120 All In: Poker Around the World


Wednesday, November 17


9:15 a.m.–10:15 a.m. N113Master Planning: Experiential Design in Gaming N111 Cash Reporting: New Developments in U.S. and International Jurisdictions N109 Doing the Numbers: Valuation of a Casino Property N110 The Hand-Held Casino: How Wireless Gaming Can Increase Revenues N107 Good to Go:What is Currently Legal Online Today N117 Customer Service: The HR Link N115 First Line: Tribal Commissioners Roundtable N112 Online Action: Using the Internet to Market Your Casino N119 Crossing the Divide: Agents and Buyers Together N114 The SpiderWeb Effect: Combatting Credit Fraud N120 Sin City: The 7 Smartest Things We Do N108 Racing Away: Racino Update and Future Trends


11:45 a.m.–12:45 p.m.


N113 Going Green and Out of the Red: Saving the Planet and the Balance Sheet N111 Unplanned Ownership: Lenders As Casino Owners N109 Details,Details:How Deals Are Done N110 The FullMonty: Integrating the Resort With the Casino N103 U.S. Jurisdictions: Proposed & Pending N107 Online Opportunities: Can They Save Racing? N117 Training Room: Finding the Right Approach N115 Native American Legislative Update: Obama’s Impact on Tribal Gaming Policy N112Advertising Effectiveness:Using Research to Manage Communications Expense N119 Fighting for Customers: Using Sports Marketing as a Tool N114The New $100 Note: Features, Preparation and Advantages N120 Tricks of the Trade: Identifying and


Defeating Blackjack Attacks N108Get in the Game:Opportunities for the Middle Market


2:00 p.m.–3:00 p.m.


N250 Conference Keynote: Gary Loveman, Chairman and CEO,Harrah’s Entertainment


3:15 p.m.–4:15 p.m. N113 The Bare Necessities: Amenities that Attract Customers N111 The Washington Way:A Federal Update N109 Indian Country & Wall Street: The Changing Environment N110 Host in a Box: Interface to the World N103 Compare and Contrast: Best Practices in Related Industries N107 Online Poker: Opportunities in Today’s Market N117 The State of HR: The International Human Resources Survey N115 A New View: NIGC Roundtable N112Mobile vs. Direct Marketing: Two of a Kind? N119 Shopping Renaissance:Making It Work For You N114 Blackjack Brief: Advantage Plays, Shuffle Tracking and More N120 Brave New World: Table Technology Advancements N108 Sports Betting:Moving Out of Nevada


Thursday, November 18


9:15 a.m.–10:15 a.m. N109 Eyes on the Prize:Gaming in the Future N111 Beyond the Racetracks: VLTs in the Community N115 Tribal Financing: Lending in Indian Country N103 Canadian Case Study: How Provinces Have Implemented Internet Gambling N107On Time & In Sync: The Right Promo- tion, on the Right Day, for the Right Revenue N108 Stars Shine: Celebrity and Special Event Marketing N113What Happens in Vegas: Cheating and Embezzlement Scams


11:45 a.m.–12:45 p.m.


N109 Faux Tables: The New Intersection of Electronic Gaming N111 Bankruptcy Battles: Challenges and Opportunities N115 i-Gaming in Indian Country: Opportunity or Threat? N107 Players Club Impact:More Than Just Marketing N108 Small Market, Big Impact: Concert Entertainment For Tribal and Regional Casinos


G2E Preview 2010 | 23


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