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iGaming Focus of New Conference & Exhibits at G2E

A new conference will bridge the world of online gaming with the realities of land-based gaming for industry professionals

G2E has long established sessions covering online gaming and how it would impact the bricks-and-mortar gaming world. But in the 10th edition of the show, iGaming is elevated to a new level. Gaming industry professionals seek-

ing a comprehensive perspective on the burgeoning online gambling sector can find the insights they need at the new iGaming Congress at G2E. The result of a new partnership between the Innovation Group,BolaVerde Media Group and Lewis and Roca LLP, as well as an existing part- nership with iGaming Business magazine, the inaugural iGaming Congress at G2E will be a networking and educational event designed to provide brick-and- mortar gaming enterprises with critical information and updates about the global iGaming industry and the potential for this sector in North America. The iGaming Congress at G2E is scheduled for November 15-16 at the Las Vegas Convention Center. “Experts are predicting the internet

gambling industry will grow by more than 50 percent in the next five years, so it’s essential for professionals in the gam- ing industry to have a strong understand- ing of how this sector will shape the future of our industry,” said Frank J. Fahrenkopf Jr., president and CEO of the American Gaming Association “For 10 years, G2E has provided a unique forum for dis- cussing the latest complex global trends affecting the industry, and the introduc- tion of the new iGaming Congress at G2E continues that legacy. This will be partic- ularly relevant if internet gambling is legalized in the United States.” With the addition of the Innovation

Group,BolaVerde, Lewis and Roca adviso- ry team, iGaming offerings at G2E will be strengthened and include a dedicated two- day iGaming conference, iGaming confer- ence track, and iGaming Pavilion. The iGaming Congress at G2E and the iGaming conference track will help gaming executives understand the potential impacts of internet gambling regulation in the U.S. and Canada and provide them with critical information regarding the

16 | G2E Preview 2010

players, resources, legislative framework and issues that are important to this seg- ment of the industry. “G2E remains prepared and poised

for iGaming legalization, and the strategic partnerships announced this year show how we are bringing iGaming to the fore- front,” said Courtney Muller, senior vice president at Reed Exhibitions, which is the co-organizer of G2E with the AGA. “By working with iGaming Businessmaga- zine, a partnership we announced earlier this year, along with our newest partners, we are ensuring our attendees will have access to the most essential insights and information about the current state of and future outlook for iGaming worldwide.” BolaVerde Media Group Director

Mark Balestra said it could be a tipping point for the iGaming industry. “It’s been a long time coming, but

finally we’ve reached a point where iGaming has transitioned in North America from a consideration for tomor- row to an issue that is critical here and now,” Balestra said. “The producers of G2E recognize this, and we’re excited to play a leadership role in providing a new forum for the world’s largest gaming industry event.” Innovation Group Chairman and

CEO Steve Rittvo said the timing is right for such an endeavor. “We have been working closely with

Mark Balestra at BolaVerde Media Group and Tony Cabot at Lewis and Roca, LLP, throughout the past few years, and collec- tively,we saw an opportunity to offer a con- ference dedicated to the North American segment,” Rittvo explained. “Our longtime contacts at the AGA and Reed also saw value in the concept, and believed the event would strategically complement what they were already planning with iGaming Business for the iGaming discussion.We are very pleased to be working alongside the AGA and Reed organizations, and are con- fident that our iGaming contacts—includ- ing notable individuals like Sue Schneider of eGaming Brokerage—will greatly strengthen the entire iGaming program being offered at this year’s G2E.”

iGAMING CONGRESS Monday, November 15, 2010

8:45 a.m.—10:00 a.m. Internet Gambling: Here & Now

10:15 a.m.—11:15 a.m. Charting the Course: Legalization of Internet Gaming in the U.S.

12:45 p.m.—1:45 p.m. Payment Processing: Challenges Facing Legal Operations

Focus on the Player: Who is the Online Gambler?

2:00 p.m.—3:00 p.m. Online Player Protection: Challenges and Opportunities

Virtual to Reality: Taking a Land-Based Poker Operation Online

3:15 p.m.—4:15 p.m. Big Business: The Potential for Online Casino Operations

Tuesday, November 16, 2010

9:15 a.m.—10:15 a.m. Case Study: Implementation of Mobile Gambling at Las Vegas Properties

Branded Games: Do They Make a Difference?

11:45 a.m.—12:45 p.m. Partners in Fact: Affiliate Marketing Primer Ground Up: Financing Online Gaming Start-Ups


2:00 p.m.—3:00 p.m. State/Provincial & Federal Developments: ALegal Update

3:15 p.m.—4:15 p.m. Walking the Walk: Lessons from Regulated Markets

Wednesday, November 17, 2010

9:15 a.m.—10:15 a.m. Good toGo: What is CurrentlyLegal Online Today

11:45 a.m.—12:45 p.m. Online Opportunities: Can They Save Racing? Get in the Game: Opportunities for the Middle Market

3:15 p.m.—4:15 p.m. Online Poker: Opportunities in Today’s Market

Thursday, November 18, 2010

9:15 a.m.—10:15 a.m. Canadian Case Study: How Provinces Have Implemented Internet Gambling

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