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GETTING DOWN TO BUSINESS


Advance Gaming Institute at G2E kicks off the conference agenda with intensive, workshop-style presentations


G2E Advanced Gaming


Institute Monday, November 15


9:00 a.m.–11:15 a.m. Player Profiling & Behavior: Understanding Your Players


Getting Engaged: Using Social Media to Build Loyal Relationships With Your Customers


In keeping with the mission of Global Gaming Expo to provide the most up-to-date information and expert speakers, the Advanced Gaming Institute, held on Monday,November 15, from 9 a.m. to 4:30 p.m., continues its tradition of excellence.This year,however, the insti- tute goes one step further. The sessions will be intensive, workshop- style seminars designed to involve the audience with feedback, opin- ions and hands-on practice that will provide attendees with the knowl- edge and expertise to apply to their jobs immediately.


The topics covered at the Advanced Gaming Institute are some of the thorniest issues that face the gaming industry today.From the effec- tive use of social media and the importance of retail, dining and entertainment to the science of player profiling and recognizing the non- gaming spend of casino customers, the ses- sions will provide everyone from middle man- agers to senior-level executives with the tools to improve their job performance. The complete program at the Advanced


Gaming Institute brings together dynamic speakers who are dedicated to provide a quali- ty educational experience for conference atten- dees.The ability to interact with these speakers provides for an experience unparalleled in any other area of the conference program. A special “Capstone” presentation will


guide attendees to the “holy grail”—creating a valuable multi-generational experience for your customers. Chuck Underwood, the founder and prin-


cipal of the Generational Imperative, Inc., makes the presentation that could change the way you think of your market. According to marketing experts, there are five living


14 | G2E Preview 2010


American generations. Underwood will help you understand each


generation and its attitudes towards casinos. Learn the unique core values that influence each generation’s consumer decisions, careers and lifestyle preferences, so you can under- stand how to best market to them and moti- vate them. By discovering the powerful influ- ence of generational dynamics, you’ll gain a clear understanding of how to market to these customers, and better manage and motivate your own staff. Attendees at the Advanced Gaming


Institute also are provided with another great speaker at lunch, Paul Steelman, founder and president of Steelman Partners. The latest recipient of Casino Design’s Sarno Award for Lifetime Achievement (see page 78), Steelman’s long history in the gaming industry gives him insight into how the industry has developed and where it is going. It’s a presenta- tion not to be missed. This year, the Advanced Gaming Institute


will be the place to be for G2E attendees who want an educational experience that can’t be duplicated.Don’t miss these exciting sessions!


RD&E: HowImportant Are Amenities?


11:30 a.m.–12:30 p.m. Conference Luncheon with Paul Steelman, Steelman Partners and Sarno Award Recipient


12:45 p.m.–2:45 p.m. Cross-Over Analysis: Evaluation of the Non-Gaming vs. Gaming Customer


And They Will Come: Casino Resorts As Tourist Attractions


Direct Mail Techniques: Turning Around Less than Great Results


CAPSTONE SESSION 3:00 p.m.–5:00 p.m. The Next Generation: Marketing To All Ages


New!


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