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BECOME AN INTEGRAL PART OFTHE IIE COMMUNITY WITH AN INTEGRATED MARKETING PLAN
The goal of any strategic or integrated marketing effort is to become an integral member of your target market community. It’s a matter of strong affinity so that when decisions are made, your product or service is top of mind. To achieve this, you need to get in the trenches and align yourself with the same goals as the IIE community. Members are dedicated to IIE and like to do business with companies that work with and support their community. You can anchor your strategic integrated plan around IIE conferences and communicate your brand messages all year long to reinforce your partnership.
Use a strategic approach to get the right message to potential customers at the right place and the right time. An integrated marketing communications plan matches your available budget to the most effective means for distributing your message. Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall. A good marketing communications plan can take your marketing efforts to the next level.
Print Advertising: Industrial Engineer Magazine, Industrial Management Magazine
Online Marketing: Advertising with Web banners, opt-in email marketing with custom e-blasts, e-newsletter banner ads, custom or sponsored webinars. Your customers are online, and you should use the appropriate methods to reach and retain them.
Get the greatest exposure for your products and services at the best value! Choose an IIE integrated marketing plan package or let us help you create a customized plan that works best for your company and budget!
INTEGRATED MARKETING PLAN PACKAGES
IE Magazine Plus: Monthly member newsletter vertical banner ad for 6 months 6 full-page advertisements in Industrial Engineer magazine or Industrial Management magazine Leader board (728x90) ROS banner ad on top of IIE website for 6 months One webinar sponsorship 6 custom e-blasts PLATINUM Performance Package: $24,675 VALUE: $47,500 SAVINGS: $22,825
IE Magazine Plus: Monthly member newsletter vertical banner ad for 3 months 3 full-page advertisements in Industrial Engineer magazine or Industrial Management magazine Vertical banner ad (120x240) in ROS side position IIE website for 3 months 3 custom e-blasts One webinar sponsorship GOLD Gusto Package: $11,925 VALUE: $23,800 SAVINGS: $11,875
IE Magazine Plus: Monthly member newsletter vertical banner ad for 3 months 3 half-page advertisements in Industrial Engineer magazine or Industrial Management magazine Vertical banner ad (120x240) in ROS side position IIE website for 3 months One custom e-blast SILVER Sampler Package: $6,950 VALUE: $15,700 SAVINGS: $8,750
Contact Hope Teague at 770-349-1101 or
hteague@iienet.org
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