www.iienet.org LEVERAGE THE BUYING POWER


89% of Industrial Engineer readers recommend or purchase products and services.


Industrial Engineer Database:


Engineering & management solutions at work


RESURRECTING MANUFACTURING


How DFmA can save industry and possibly the economy


July 2009 volumE 41 : numbEr 7 : $9.00 in this issue mexico’s logistics capacity


The case for early simulation use People behind science and systems What (takt) time is it?


26,599 (Members and those allied to the field)


Industrial Engineer decision-makers


IE/Senior IE 41%


Manager 20%


Director/


President or C-title 9%


Assistant Director/VP 12%


General Manager/ Project Manager 10%


Industrial Engineer Circulation:


Engineering & management solutions at work


10,017 (Member only, July 2011)


READYFOR THE


Xerox keeps innovation


pipeline filled June 2009


volumE 41 : numbEr 6 : $9.00 in this issue


Australia’s ergo-centric addresses Top maintenance decisions Process improvement and AE Holistic business models are here


Made purchases


of more than $5,000 14%


industrial management


july / august 2009


Design for the Age of Turbulence Introduction to chaotics management


The Art of Productive Laziness Staying focused


Communicating Cost and Performance Function-based costing


Leveraging the Digital Factory Technology is a manager’s ally


Planet First Sustainable strategic planning


907 (Member group, Society for Engineering & Management Systems)


A recent survey of 2,000 readers of Industrial


Engineer magazine reveals readers’ buying habits and the actions they’ve taken as a result of viewing ads in the magazine.


Visited a company's website 76%


Discussed the ad or


product with someone 61%


Industrial Management Circulation:


Made purchases


of more than $10,000 18%


67 percent of readers have taken action as a result of viewing ads in Industrial Engineer.


30 percent of Industrial Engineer readers made purchases of products or services in the past worth thousands of dollars:


Made purchases up to $5,000 37%


Made purchases


of more than $50,000 31%


Visited an


advertiser's booth at a conference/exhibition 20%


Purchased a


product or service 22%


Our readers view the advertising in Industrial Engineer as a valuable resource for product and services information.


Contact Hope Teague at 770-349-1101 or hteague@iienet.org 3


Contacted an advertiser for more information 40%


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