SHOW REVIEWS The big four for autumn We bring you a round up of the key shows visited by the Tableware International
of a Centre of Excellence setting out an ever-more exhaustive and high-quality vision of the Home-Fashion industry. More than ever, Maison & Objet embodies this global, international and interdisciplinary response from the world of interior design, making it a key business hub, as well as a fantastic observatory of all forms of creative expression.
T T
he latest session of the Maison & Objet trade show, held in its regular date slot of early September was marked by the inauguration of the new Hall 7 and the formalization
Despite a still diffi cult and challenging economic backdrop across the world, the show has reported some positive results. The show closes being up 1.1%, with a total of 72,670 professional, including a host of national and international press. Visitors from outside France however were up by 6.4%. The wide range of countries of origin refl ects the trade show’s increased infl uence abroad: Italy in the lead with 13.82%, followed by Belgium with 12.72%, then Germany with 9.59%, the UK with 7.96%, Switzerland with 6.44%, the USA with 5.05%, the Netherlands with 4.34%, Spain with 4.33%, Japan with
4.01% and, to complete the Top 10, China with 2.40%.
After 15 years of constant international
growth, the next event, from 21st to 25th January 2011, looks set to reaffi rm Paris’s infl uential position in the expanding Home- Fashion sector, as part of Paris Capitale de la Création. “French Art of Living with Maison & Objet” visits Moscow for the fi rst time from 6th to 9th October 2010. In partnership with UBIFRANCE as part of the France-Russia Year 2010, Maison & Objet is assembling 170 French exhibitors in one of the most prestigious venues in Moscow, the Manege. The trade show refl ects the very best of French creativity and art of living. Encouraged by its success globally and at this event in Moscow, the show is claiming its position as the leading voice for trends, creativity and innovation in the world of Home-Fashion.
www.maison-objet.com
All in all, there has been an unequivocal improvement in the economic outlook for both trade and industry and, in line with this; the number of orders placed by visitors has increased once again. In view of this background of economic
endence is pleased to report a positive reaction to the shows more traditional dates of the end of August, with a small increase in exhibitor numbers and an eight per cent increase in visitors.
Organisers Messe Frankfurt say the show is now well on its way to making a full recovery, partly due to the show moving back to its traditional time slot at the end of August after trialing an earlier date slot of July back in 2009. With ten halls open for business, 2130 exhibitors from 57 countries presented their latest products for the home, furnishing and giving for autumn, winter and of course crucial Christmas buying season in the forthcoming months. The shows impressive 57,000 visitors
represented a truly international feel, with more than 90 countries represented. The top fi ve visitor nations were Switzerland, Italy, The Netherlands, Austria and France. Interestingly visitors from the USA doubled, and overall a quarter of all visitors came from outside Germany. The shows timing proved crucial in terms of allowing a great buying opportunity for the second half of the year. A visitor poll conducted by the show organizers Messe Frankfurt during Tendence shows that over 85 percent of interviewees consider the current economic situation in the sector to be satisfactory to good. At present, almost three quarters of the exhibitors polled say the economic situation in the sector is satisfactory to good. Compare this to last year, only half of them were of this opinion.
recovery and the return to the traditional time of year, Tendence 2010 set an important accent that was welcomed by both exhibitors and visitors. Speaking for the trade in general, Thomas Grothkopp, General Manager of the German Association for Tableware, Housewares and Home Decor (Bundesverband fur den Gedeckten Tisch, Hausrat und Wohnkultur e.V. – GPK) confi rmed, “Messe Frankfurt has succeeded in giving Tendence a more independent image. Now, it is essential to continue honing the concept to make Tendence the international trend fair for gifts and the home. For the specialist trade, Tendence in this form is no longer the little brother of the other, successful consumer-goods fairs in Frankfurt but, more and more, an independent event.”
www.messefrankfurt.com
42 TABLEWARE INTERNATIONAL
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