automatic data capture
point of sale
Continued growth in challenging times
Sabine Kelly, Varlinkʼs marketing manager, reflects on some of the recent IT channel challenges and outlines how Varlink continues to move forward by continuing to enhance its product and service offering.
Sabine Kelly: “Over the next few weeks our offering gains additional strength as a number of new products come into the range.”
T “
he past year or so has thrown up some interesting challenges for the IT channel. An uncertain economic outlook caused
many manufacturers to reduce output and the size of their orders for components. When orders started to flow again they found that sourcing components, and in some cases outsourced production capacity, was problematic.
Varlink has grown by working with successful system integrators and resellers who strive at offering their customers a complete package of advice, support and value for money systems.”
The consequent shortage of products has, to some extent, had an effect on all layers of the channel in trying to meet the expectations and require - ments of their respective customers.
36 IT RESELLER – SEPTEMBER 2010
The stop- start availability of some products has caused distributors to take in higher levels of stock than usual in an attempt to help ease supply issues. Inevitably, this has occasionally led to fierce price competition as famine is replaced by feast.
Midway through this turbulent period, the UK saw a significant weakening of the Pound against both the Euro and the US Dollar. As most mobile computing and data capture products are imported, this had a profound impact on list and reseller pricing. Financial pressures and urgent business needs meant that end users simply did not want to discuss price increases or extended lead times. So, in the midst of all this turbulence an opportunity developed for those ready to rise to the challenge of selling an alternative product.
Opticon’s H21.
Teamwork Varlink has grown by working with successful system integrators and resellers who strive at offering their
customers a complete package of advice, support and value for money systems. The relationship that they >>
www.itrportal.com
COMPANY NEWS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52