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INDEPENDENT RETAILER!
OCTOBER 2010 • VOL. 21 • NO.11
Jewelry & Watch Trends Brighter
shoppers are discriminating. However, our survey of wholesalers reveals that jewelry sellers can still do well if they adapt their assortments and merchandise carefully. “A lot of retailers complained last year about sales being lower, and not doing well,” says Sterling Forest CEO Dinesh Kumar. “This year, if they market their products much better, add trendy products and explain them better, they can change the whole outlook of the store. There is a lot of business in the market.” Following are the products and trends that industry experts say will get retailers a fair share of jewelry and
J
Nostalgic Images E
COMPANY SPOTSPO
CO OTLIGHT
watch business: Metals and Materials
very year about this time, retailers and anxious parents start wondering what the
next Big Item will be this holiday season, and whether they’ll be able to buy it. But the folks at Nostalgic Images already know, and they want buyers to know, too. “We’re seeing a lot of interest in our SuperFly Monkey and Cushie Pals,” says Steve Collins, General Manager. And that’s not just his opinion. “Both items were big hits at the ASD show in Las Vegas in August,” he notes. “We think these are — cont’d pg. 78
According to Sterling Forest’s Kumar, the key driver of customer satisfaction is high quality at value pricing. That means fi nding a way to offer bargains. “Gold and platinum are very expensive these days,” he says. “So silver is doing much better. A lot of retail stores that have been selling gold and diamonds have swung into silver jewelry because of price-consciousness.” Similarly, very small stone gems are selling now because there is a market for it. “We are doing a lot of cubic zirconium stones,” Kumar says. The smaller stones are powerful in the market. “A pendant might have 50 to 100 stones.”
— cont’d pg. 65
WHOLESALECENTRAL.com
Your Direct Online Resource To Over 612,000 Products
ewelry and watch wholesalers, like all business people in America, know that the economy remains sluggish and
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