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www.IndependentRetailer.com KIOSK KORNER
BlackBox Wholesale Magic Creates Kiosk Sales continued from page 97
screams of a delighted audience. In addition, the company of-
fers experienced trainers who will come to the retailer’s location and teach employees how to demon- strate and sell the product. These are independent contractors who work on a percentage of sales. “People appreciate them, and our retailers ask for them when they expand their locations,” Gross says. He adds that numerous gift, novelty, book and magic stores are currently carrying BlackBox’s line, and these numbers are grow- ing due to popular demand and word of mouth marketing from satisfi ed customers. “It’s a perfect setup for retail-
ers,” Gross says. “Our product gives you the opportunity to ex- pand.” Gross explains that the kiosk operator draws traffi c by displaying the line, and trained salespeople demonstrate the various ‘routines.’ Once a sale is made, friends who see the magic for themselves want to know more, and come looking for it. Those who already purchased it come back, wanting to buy more. The company even includes a coupon with each product, good for a dis- count on a future purchase. There are a number of rea-
sons for the phenomenal success of BlackBox, and the company lists ten of them online as to why kiosk operators may want to start their own BlackBox location. Among them: • It’s a New Concept. In a
market where too many retailers are carrying the, “same old, same old,” the BlackBox line is a unique offering that draws crowds wher- ever it’s shown. • Holiday Favorite. For the
person who has everything, an illusion from BlackBox that they can master in a short time is the ideal gift. • Customers are Drawn In.
The company provides distinc- tive “The Black Box” signage, and sales agents wear t-shirts that read, “Can You Keep a Secret?” Add in screams of amazement coming from your TV screens playing the illusions over and over again, and customers will be entranced. • Easy Training. The Black-
Box is about to launch an online training seminar, so your em- continued on page 101
Gem, Jewelry & Lapidary Wholesale Trade Shows & Sale 2010
Las Vegas, NV..............................June 4-6 Detroit, MI .................................July 9-11 Franklin, NC ............................. July 22-25 Spruce Pine, NC ................. July 29 – Aug. 1 Tucson, AZ .........................September 9-12 Minneapolis, MN ............... September 26-27 Detroit, MI ..............................October 1-3 West Springfield, MA ................ October 8-9 Asheville, NC........................October 26-27 Orlando, FL ..........................October 29-31
glwshows.com 2011
Asheville, NC...........................January 4-5 Orlando, FL .............................January 7-9 Tucson, AZ ........................Jan. 29 - Feb. 11 Minneapolis, MN ..........................April 3-4 Detroit, MI ................................ April 8-10 West Springfield, MA ................. April 15-16 Orlando, FL ....................... April 29 – May 1 Franklin, NC ................................ May 6-8 Las Vegas, NV............................. June 3-5
***Dates are Subject to Change***
INDEPENDENTRETAILER.COM for Industry News & Updates October 2010 99
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