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KIOSK KORNER
BlackBox Wholesale Magic Creates Kiosk Sales
WE’VE ALL seen magicians on TV or in live shows, pulling off amazing illusions and leaving everyone wondering, “How did they do that?” Now, for the fi rst time, Future Lines, Inc., parent company of BlackBox Whole- sale, is offering a complete line of magic and illusions that anyone can learn and master. Given the growth and popularity of illusion- ists David Blaine, Criss Angel, Penn & Teller and others, it’s no wonder that demand is high for “how-to’s” of this ancient art. “This all started with some
friends who were street performers in Japan,” says Yaniv Gross, Client
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Relations Manager of BlackBox. “They were doing old routines and mind teasers at festivals and street fairs, selling the original versions of what eventually became the BlackBox line.” Gross saw the po- tential in the products four or fi ve years ago, and the concept was brought to the U.S. in 2007: Magic that is available to the masses. “The biggest knowledge database of magic is here in the U.S.,” he insists. “But our product stands out because it’s not designed for professionals; it’s designed for any layman who likes to use his brain, to fi nd a new hobby, or to make a great gift for someone,” Gross says. “We like to think of it as ‘Magic and brain teasers for Dummies’.” Gross is one of those fortunate
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96 October 2010
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people who gets to do what he loves for a living, and his enthusi- asm for his products is infectious. “Every ‘routine’ we sell
(and
P516 Plastic
please don’t call them ‘tricks’) gives the desired effect,” amaz- ing and delighting audiences, he says. His company started small, with a kiosk at an indoor mall in San Diego. But Gross knew very quickly he had a hit on his hands. “From Black Friday in 2007 [the day after Thanksgiving] un- til Christmas Eve that year, we did more than $100,000 in retail sales,” he says. “We didn’t even have the full line back then; just the Levitation Kit and the Black Box, which is a complete starter kit for magicians.” Flash forward to the present,
Cards ®
continued on page 97 is Now INDEPENDENTRETAILER
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