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COMPANY PROFILE Dream Bird
Merges Styles continued from page 94
advertising, an emailing list, and a wholesale website. But there’s an- other angle to pursue. “We want to raise the interest from the end users, the customers, so they will search for us. That will gain interest from the retailers and wholesalers,” says Lao. The plan to do that includes consumer advertising and, “spon- soring events to get our name in the air.” In addition, the company is planning to launch a consumer oriented website soon. For retailers seeking to carry the
Dream Bird line, the minimum order is $200, with sales by the case, at a dozen items per case, one style, one color per case. The company does not sell at less than caseload. Dream Bird’s main customers are independent retailers and online businesses at the moment, with a move to department stores an op- tion for the future. Volume pricing is available, usually negotiated by phone or in person. The wholesale price to retailers is about $30 per handbag, but with volume dis- counts to other resellers, the price can drop to less than $20 per hand- bag. “For the suggested retail price, we usually encourage the retail- ers to charge at least 2.5 times the price at which they bought from us,” so $75 is a typical retail price for one handbag. ■
For more information: Dream Bird Inc. 12338 Valley Blvd., Ste. C El Monte, CA 91732 Tel: 626-450-0748 Toll Free: 877-408-9323 Fax: 626-450-0635 Email:
info@dreambirdusa.com Website:
dreambirdusa.com
Over 600 Products & New Arrivals Monthly!
We carry a wide selection of Polyresin figurines such as Dragons,Wizards, Angels, Wildlife, and Southwestern items. Our inventory contains other popular items such as dolls, lawn and garden as well as seasonal items.
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info@blgiftsonline.com
INDEPENDENTRETAILER.COM for Industry News & Updates October 2010 95
LOW MINIMUM ORDER
buy by the piece or save by the case
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