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COMPANY PROFILE Duke Imports Offers
Microfi ber And Value continued from page 88
room to sell at lower prices. But Duke
Imports has
branched out into other textiles, and now is a leader in innova- tive sheet products. For example, Duke offers microfi ber sheets as an alternative to the more ex- pensive Egyptian cotton that’s common on the market. By committing to a high quality mi- crofi ber, Duke distinguishes itself from the competition. “The qual- ity level in a microfi ber product is gauged by the weight measure- ment of the number of grams in a square meter of fabric,” explains Kirkendall. “Typically, when we compare our company to all the other vendors out there who are importing and selling the same type of sheet, ours on average is 33 percent heavier. We deter- mine that by buying sheets from our competition and measuring them directly.” And Duke has continued to
grow as the manufacturing pro- cess evolves. “Fiber technology has really come a long way in the last ten years,” says Kirkendall. “It’s manufactured to have the same feel and qualities and com- fort of Egyptian cotton, without the high price.” Duke has en- joyed great success with its “800 Regal Comfort Sheets,” which feature a sateen fi nish; its “1000 Regal Comfort Sheets,” that have a softer, matte fi nish; and “1200 Regal Comfort Sheets,” which are embroidered. “We’re rolling
continued on page 90
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