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FROM ITS origins as a family business, Duke Imports has evolved into a huge import operation. “We’re one of the largest wholesal- ers in the Midwest,” says
sales man-
ager, Mar ty Kirkendall. “We’re a multimillion dol- lar company.” Duke got that big by being fi rst on the scene in its category, and by continuing to be innovative, not complacent. Kirkendall tells the story
this way, “Ravinder Sethi, the president of the company and
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seasoned veteran of 40 years in the textile industry, took a look at the potential of establishing a home textile business in the Midwest. Recognizing a great opportunity for acrylic mink blankets,
he decided to start an importing and wholesale business, and became the original blanket im- porter in the Midwest.” The
company still offers innovative new blanket offerings. “We just introduced a new product line in our mink blankets division,” says Kirkendall. “The Duke Regal Comfort Two-Ply Mink Blankets line consists of 14 new, two-ply blanket designs. These are ac- tually two separate blankets of different design, sewn together back to back and fi nished with a binding or bordering fabric.” What makes this a unique
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product? “It provides clear, crisp designs on both sides of the blan- ket, and there are two different designs on each blanket,” says Kirkendall. The product sells at wholesale for $19.50 by the case, and seven items are in each case. Duke Imports sells them at retail online for about $40 for two blan- kets, but, “Nobody expects them to go for that,” Kirkendall says. The company sells the blankets online at that elevated price to give retailer customers lots of
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