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COMPANY PROFILE Electronic Option
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of marketing strategies to get its message out: magazine ads, vid- eos, and more. “We’re putting a lot of funding into marketing,” says Servutas. “We do Internet advertising; it’s just part of brand- ing. We do a lot of that.” He also mentioned the importance of interactive websites. “We are posted on a lot of review boards for electronic cigarettes, and we’re always ranked in the top three.” The company is also on Twitter, at premiumecig, and casts a wide net, selling to consumers through the website. “Everything that we sell online ships from the ware- house. And besides that, we just strictly cater to wholesalers and distributors.” The company offers an affi liate program for people who refer new customers. They can earn commissions from ten to 20 percent. Premium Electronic Ciga-
rette keeps working on newer products. “We’re kind of try- ing to push. We were the fi rst company to start selling single piece disposables, for example,” according to Servutas. These dis- posables are a less expensive version that sell for $15 to $20 retail, and $6 wholesale. ■
For more information: Premium Electronic Cigarette 544 Central Drive Suite 105 Virginia Beach, VA 23454 Toll Free: 866-242-9210 Fax: 757-271-1289 Email:
store@premiumecig.com Website:
premiumecigarette.com
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