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COMPANY PROFILE Electronic Option
For Smokers continued from page 85
“We specialize in the newer
technology,” says Servutas, es- pecially a two-part product. “It consists of the rechargeable battery and the cartridge,” he explains. One of the tactical strengths of the company is the wide range of designs it offers. “We’re one of the companies that gives the most variety to the consumer out of all the suppliers out there. We offer eight different color batteries and 20 different fl avors of refi ll car- tridges,” Servutas says. “For the pocket kits, we offer ten different colors of carrying cases.” And the company keeps innovating. “We
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recently launched a brand new line with custom designed bat- teries, improved fi nishes, and 20 patterns. We hope to get that to 50 patterns. No one out there has done that.”
Premium Electronic Cigarette
opened its doors in December 2008. Since then, it has risen to become one of the three top players in the industry, accord- ing to Servutas. The company sources product from the maker and also produces some items independently. “We actually purchase from the manufacturer, but we do some things on our own. We do create a product as well.” The company offers a wide range of reasons to prefer its product. A big one is saving money, given the high taxes and high cost for traditional smoking products. The electronic version does not harm one’s appearance and lacks a wide range of un- healthy chemicals. It can be used where traditional smoking is not allowed, since it produces no odor. Premium Electronic Cigarette also touts the product’s effectiveness in helping people reduce or quit smoking. It is not intended for kids or non-smokers, however. The company pursues a range
continued on page 87 is Now INDEPENDENTRETAILER
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