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COVER STORY Jewelry & Watch


Trends Brighter continued from page 67


tor of sales, Marc St. Pierre. But one low cost material is on the down side of the trends. “Fun bandz” are not as much fun for retailers as they were earlier in the year. “What’s slowing down is the rubber band bracelet,” says St. Pierre, “now that schools are banning them.”


Colors and Styles  


 





Maybe as an antidote for the dreary, grey economic outlook, one of the hottest trends is toward products offered in vibrant colors. VLC Distribution co-owner, John Hickey, who operates Watchw- holesalers.com, has seen that in


SAMPLE


PACKAGE $300


We Import from Thailand. Crotched dresses, blouses, Hawaiian wrap skirt sets, baby doll & Sundresses. We import from India, Baby doll dresses, mass crape patch skirts, cotton, rayon, broomstick skirts, mini-skirts, Magic Wrap, Handkerchief dress & ponchos in rayon prints, animal prints, embroidery.


African Authentic Outfits, and rayon, cotton, acid wash, tie dye dresses, 2pc sets, plus size garments.


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Winter Sweaters & Jackets at Moderate Prices


321 Olympic Blvd., Los Angeles, CA 90015 Phone: (213) 624-9728 Â (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com


321 Olympic Blvd., Los Angeles, CA 90015  Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com


website:www.StyleInFashion.comwebsite:www.StyleInFashion.com


website:www.StyleInFashion.com 321 Olympic Blvd., Los Angeles, CA 90015


 Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com


68 October 2010 We Carry


the watch business. “The hot- test trend that has taken place in the watch industry over the last year and a half is bright bold color, which has just come on and taken over,” he says. “One-color watches, if you go to a depart- ment store, just jump out at you.” Confi rming the trend to a wide color range, Kay Import’s Chang says that trying different colors is key to satisfying customers. He focuses on selling to African- American females, and for that demographic, “black and purple are the hottest colors.” For the ultimate in color, how


about products that change hue when worn? “We’re doing a lot of mood jewelry,” says Phillips International’s St. Pierre. “It just keeps going, with new designs and new fi nishes. That’s very strong for us.” And he has more color coming up. “We’re going to be bringing on an iridescent line,” says St. Pierre. “That’s going to be a variety of pendants with a pastel color iridescence. We’re also bringing on a ‘prism mood,’ a mood-with-crystal effect.” “People like something fun,


colorful, and fashionable, with many themes,” says Whimsi- cal Watches owner, Robert Winenger, talking about recent watch trends. “We’re not push- ing a timepiece so much as we are pushing something that’s fun, fashionable, colorful, and af- fordable. Everybody owns a cell phone today, so nobody needs a watch, really.” In the mode of letting a watch


be an expression of personality continued on page 70


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