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tailer does not establish himself in the business today, his com- petition is likely to, now or in the future. There is another key reason to get into the business. It is a new product to the mar- ket, and if you are the only one in your area carrying it, you will attract new customers. Campbell stresses that this
product is unknown to the public, so people need to be educated about it. He has an information video that fl ea mar- ket operators and retailers can use. “This video is like an info- mercial that lasts four minutes,
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From Garden Oasis continued from page 50
with people that demonstrate the product; they take it apart and put it back together. There are probably 20 different peo- ple on the video that try the product and have their various points of view on what they like about it. There are doctors that come on that say you will not get cancer from the product. The video runs on a continual loop. I recommend that a retail- er have a television or a DVD player at their location. If you were selling tennis shoes, you do not need to educate the pub- lic about the product. If you are selling electronic cigarettes, you do need to educate them.” “Besides the $100 kit, we
have a $330 kit with a play- er that will run the video on a continual loop,” Campbell reports. “In addition, the kit contains a big banner that tells the world you are selling electronic cigarettes, written in- formation, and they get $600 worth of retail material that includes ten starter kits, car- tridges, car chargers, cigarette cases and additional batteries. That is a low price to get started in the business.” ■
The following were interviewed for this article: Gregg Campbell, owner Garden Oasis LLC. 105 Palm Gardens Drive Palm Gardens, NV 89039 Tel.: 702-768-0948 Fax: 702-298-4482 Email:
pokerdoc@peoplepc.com
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IndependentRetailer.com, For Today’s Business News & Updates. 52 October 2010 is Now INDEPENDENTRETAILER
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