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www.IndependentRetailer.com PRODUCT TRENDS Electronic Smokes
From Garden Oasis continued from page 48
his smoker friends to try out. “I bought them for people I know who smoke. I wanted them to try it and then give me an honest opinion of the product, before I got into the business. They told me it was terrifi c, but none of them quit smoking totally. It took me awhile to determine if they would continue to use the product. They did.” From the initial order of four elec- tronic cigarette kits, Campbell then bought 20 more kits and then more after that. Finally, he became an electronic ciga- rette distributor. “Retailers can
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start off in the business with a $100 kit that I sell. There is $210 worth of retail product in it. I also include literature that tells how to demonstrate the product and answer questions. There is a fl yer that shows the difference between an elec- tronic cigarette and a tobacco cigarette regarding carcinogens, and the money that customers will save. These products sell well at
indoor fl ea markets,
gas stations, and convenience stores,” Campbell says. Usually retailers can dou-
ble their money on anything they buy. The cartridges cost $1 wholesale, and can be sold for $2. The electronic cigarette kits wholesale for $20 and sell for around $40. As Campbell is quick to point out, this is less than a smoker often pays for one carton of cigarettes. If that smoker buys the $40 kit and the $10 fi ve cartridge pack, the cost is only $50. After that, they are saving money because all they need to do is to buy new car- tridges. “People, after they try the electronic cigarette, want to explore more. We offer dif- ferent fl avors. We have a coffee fl avored cigarette. It is a hint of coffee. There is also chocolate, vanilla, cherry, peach, apple, pineapple, banana, grape, men- thol, strawberry, cream, melon, and lemon.” Campbell says that if you
are selling any type of tobacco product, the electronic cigarette is a good, profi table addition. He also points out that if a re-
continued on page 52 is Now INDEPENDENTRETAILER
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