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www.IndependentRetailer.com PRODUCT TRENDS Electronic Smokes From
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have been targeted for ex- cessive taxes by the federal and state governments. So the smoker is now getting chased out of buildings and restaurants and pay- ing between $5 and $10 for a pack of cigarettes. The nicotine cartridge found in electronic cigarettes is equivalent to two packs of cigarettes, and has a suggested retail price of $2 for a cartridge. For smokers who change over to the electronic cigarette, this means rather than paying $5 a pack for cigarettes, or $10 for two packs, they can have the equivalent of two packs for only $2. Campbell, who is not a smoker, says he has been
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told that these electronic cigarettes do not taste the same as their smoky brethren. But some smokers who cannot kick the habit completely, substitute some of their daily tobacco cigarettes with the elec- tronic cigarette. “If cigarette smokers can replace 80 percent of the tobacco cigarettes they smoke with an electronic cigarette, they can save about $1,000 a year in costs. They do not have to quit totally,” he says. The cartridges come at different strengths of nico-
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tine. Most people start off at the highest strength to ensure that they are not deprived. They can go from high to medium to low, to no nicotine cartridges. While electronic cigarettes offer an opportunity to reduce nicotine intake, perhaps down to zero, the FDA does not consider this a smoking cessation product. As for cartridges with no nicotine, Camp- bell says that they are for people like him who want to demonstrate the product without becoming ad- dicted to nicotine, and for those ex-smokers who have quite but still like the feel of a cigarette in their hand and mouth. Campbell originally bought
four electronic
cigarette kits at the trade show and gave them to continued on page 50
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