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www.IndependentRetailer.com PRODUCT TRENDS Electronic Smokes From Garden Oasis
IT IS often amazing where a new idea will come from. It may start out small, but then lead your business in a new and exciting direction. Such was the case with Greg Campbell of Garden Oasis LLC in Palm Gardens, NV. For the past ten years, Campbell’s main business was owning and operating a Chevron gas station, a mini market and a gift shop. He was at a trade show last year, seeking merchandise for his gift shop, when he came upon a product that at fi rst intrigued and fascinated him and then won him over: the electronic cigarette. What is an electronic ciga-
rette anyway? Even as 2010 opens, not many people in the U.S. seem to know about this product. Basically, the electronic cigarette is a device that deliv- ers nicotine and water vapor to a smoker, but not the tobacco smoke and thousands of addi- tives that wreak havoc on the smoker’s lungs and body. “The product demonstrates really well,” says Campbell. “When you exhale, you get this puff that appears to be smoke, but it is water vapor. It is completely odorless. So for anyone who tries an electronic cigarette for the fi rst time, there is a ‘wow’
From $20 A Kit & UP I
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$99 SPECIAL Store Starter Package Retail Value $245
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factor, because it looks like a magician’s trick. But with an electronic cigarette, you get the nicotine in and you exhale water vapor out, which evaporates into the air almost immediately. With a typical cigarette, the smoke does not evaporate; it merely hangs around.” When Campbell initially saw
the product, he felt it would have profound implications for the smoker, because the laws are becoming tougher and tougher on smokers, and forcing them to smoke outside of the build- ing. Further, tobacco cigarettes continued on page 48
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Contact Greg: 702-768-0948 46 October 2010
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