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WOMEN’S JEWELRY has taken a huge leap into wearable fash- ion with the introduction of the Neck Art Bendy Necklace from California’s Cajole, Inc. The item, made of high quality stainless steel, lives up to its name: a neck- lace available in seven distinct colors that can be twisted and turned into a number of unique and eye catching shapes. Bren- da Barlow, founder of the family owned Cajole, is the company’s biggest booster, and with good reason. “This is an item with a built-in ‘Wow!’ factor,” she notes. “It’s more than just a necklace; it can be worn as a bracelet, a belt, a headband or whatever
SPECIAL WHOLESALE STARTER CASE $105.00 + Shipping & Handling
Retail Value $400.00 Alabama Wholesale Socks 158 Industrial Drive, Sylvania, Alabama 35988
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you’d like.” Wholesaling for $7 for a mini-
mum order of 48, the suggested retail runs from $20 to $25 each. Display materials, including ban- ners, posters and even a “how-to” DVD that plays on an endless loop, are all available at cost; Cajole makes no profi t on them. “We’re focused on products that are best sold by demonstration,”
NEW PRODUCTS
Barlow says. “We’ve found our greatest sales success via swap meets, kiosks, car shows and other venues where there’s high foot traffi c.” Barlow points out the item also sells well in nail or hair salons, gift shops, women’s clothing stores, boutiques, or anywhere a customer has a few minutes to linger and see and feel the product. “We’ve even seen strong sales at truck stops,” Bar- low says with a laugh. Silver is the company’s cur-
USA Manufacturer
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CALL TODAY! 1-866-61-SOCKS 36 October 2010
rently best selling color, Neck Art is also available in black, red cop- per, and gold, and combinations of silver and red copper, silver and gold, and silver and black. Neck Art offers two distinct marketing packages for wholesalers, and is ready to offer any assistance to retailers buying their products. Later this year, Cajole is com- ing out with another new line.
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