Go Back to
www.IndependentRetailer.com NEWS The oldest sunglass importer in the USA
Reading Glasses Only
many great styles $7.20/dz
Old School Marketing Works
Super Quality High Fashion Designer Sunglasses
Only $24/dz Tattoo Styles, Rhinestones,
Rimless and many other fabulous styles Chopper Sunglasses
Only $16.00/dz Many Styles
and Patterns Retails up to $20.00 ea
800-433-1325
www.vanguardglasses.com
IT’S EASY to get lost in a sea of online marketing. Facebook and Twitter, email and SEO, and web- sites galore are all important tools in a retailer’s marketing quiver. But effective marketing means ignoring the glitzy and trendy to shoot right to the heart of the matter: connecting with customers, in whatever ways work. So do not throw out those old school marketing methods. Profes- sionals and pundits are saying that there’s life in them yet. Lisa Barone, co-founder of Out-
spoken Media, puts it quite simply. “The ideas we’re preaching in so- cial media (listening, reaching out, engaging, etc) aren’t ‘new.’ They’re
We Carry A Great Selection Of Remote Controlled Cars, Helicopters with Gyro Scopes & Other Vehicles
A Full Line of Girls Toys, Boys Action Toys & Educational Toys are also available!
not shiny or fl ashy, and we haven’t invented anything. Social media marketing and online reputation management, for the most part, are about customer service. They’re about going out of your way to treat someone twice as well as they ex- pect to be treated, so that they don’t walk away, they skip. And while they’re skipping they tell everyone they know.” Other experts agree. Reach cus-
tomers wherever they may be. And they are not always in front of a computer. Some people would rather leaf through a catalog than browse a website. Give potential shoppers multiple ways to connect with you. For example, a survey from Big- Research says that for 44 percent of shoppers, word of mouth is the biggest infl uence in their electronics purchases. And that’s for electron- ics shoppers, presumably the most wired of demographics. But word of mouth may be hard
to create, and retailers can control the environment of their stores. In- store marketing is a proven way to effectively connect with shoppers. In a survey of stores offering samples to customers, sampled products showed an average 475 percent cumulative sales boost on the day of the event. Over the course of 20 weeks after the samples were of- fered, sales of sampled products rose 74 percent. Other old school ways to reach
Tel. 713-988-1475 713-988-1487 Email:
wholesale@coolcitytrading.com
www.CoolCityTrading.com Houston, TX 70036 28 October 2010
customers include circulars, loyalty programs, direct mail, and others. The key is to experiment, measure results, and use the methods, both tried and new, that work. ■
is Now INDEPENDENTRETAILER
Dollar Store Special
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104