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Digital TV Europe September/October 2010


Issue no 296


Published By: Informa Telecoms & Media Mortimer House 37-41 Mortimer Street London W1T 3JH Tel: +44 (0) 20 7017 5000 Fax: +44 (0) 20 7017 4953 Website: www.digitaltveurope.net


Editor Stuart Thomson Tel: +44 (0) 20 7017 5314 Email: stuart.thomson@informa.com


Deputy Editor Graham Pomphrey Tel: +44 (0) 20 7017 5293 Email: graham.pomphrey@informa.com


Contributing Editor Stewart Clarke


Contributors Kate Bulkley, Nick Flaherty, Andy Fry, Peter White


Correspondents France: Julien Alliot; Germany: Dieter Brockmeyer; Italy: Branislav Pekic; Spain: David Del Valle


Advertisement Director Katrina Coyne Email: katrina.coyne@informa.com


International Sales Manager Patricia Arescy Email: patricia.arescy@informa.com


Art Director Matthew Humberstone Publisher Lydia Blackwood Managing Director Ian Hemming PrintingWyndeham Grange, West Sussex


The selfish stream If the


20th century is characterised as the “century of the self”, (with people’s emerging sense of their own individuality ulti- mately becoming a tool in the hands of consumer marketers), TV could be said, after a fashion, to provide one of the remaining sources of mass partic- ipation in society. Famously, people shared the experience of tuning in to the same mass-audience newscasts, national events and primetime shows. But no longer. In an age of ubiquitous on-demand and time-shifted view- ing, hundreds of thematic channels and an infinite number of web-based video sources, selfishness has, so to speak, conquered the goggle box. But how can the needs of the consumer to find and organise content and applications in this super-individualised world best be met? In this issue of Digital TV Europe, we look at tools that can enable greater person- alisation of the viewing experience, including the ability to search for content and receive rec- ommendations from multiple sources.


If the bulk of viewing is to migrate from broadcast to on-demand channels, one of the remain- ing hold-out arenas is likely to be that of the mass sporting event. Pre-eminent among mass sporting events is the football World Cup, and in this issue of Digital TV Europe we look at the experience of broadcasters in delivering coverage of the tournament to their audience, and the experience of the satellite and other service providers who helped them do it. We assess the for- ward planning by broadcast service providers and satellite operators, and draw out trends in the supply of occasional capacity to meet special events coverage requirements. The World Cup, as well as being a mass-participation event, was a showcase for high-defini-


tion TV. Also in this issue, we look into the HD strategies of channel providers in a market that is beginning to mature. HD will increasingly be seen as the norm in the more advanced pay-TV markets, but does this mean that broadcasters face the prospect of a reduced premium for HD services as these cease to be a real differentiator between platforms? One aspect of TV services becoming more personalised is that consumers expect to be able to view programmes anywhere and at any time they want on a range of different devices. Also in this issue of Digital TV Europe we look at the implications of this for the providers of opera- tional and billing support systems. We look at the requirements of delivering multi-play, multi- screen services over a single infrastructure with single billing and OSS systems, and some of the technology issues faced by the software providers. Finally in this issue, we look in detail at some of the key technologies to be showcased at the forthcoming IBC trade show in Amsterdam, and preview some of the issues to be addressed at the CTAM cable marketing EuroSummit in Budapest later in September. ●


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Stuart Thomson, Editor stuart.thomson@informa.com


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