GBD SEPTEMBER/OCTOBER 2010 SHOES When size matters
Responding to increased demand, FootJoy has extended the range of sizes and widths available in its market-leading FJ ICON MyJoys shoe range.
TOP DRESSING 49 ALL-WEATHER Layer up and
score well FootJoy has brought out the new FJ ProDry Performance Base Layer and the new FJ Layering System, developed specifically for golf and centred around the goal to ‘Make Every Day Playable’. The layering system uses lightweight, thinner, stretchable, more breathable garments that allow the player to regulate body temperature and better adapt to changing weather conditions while also enjoying a complete range of motion during the golf swing. The launch of the new FJ
Choose your colour: now the FootJoy fitting options offer even more choice F
ootJoy has added more sizes and widths to its
ever-popular FJ ICON MyJoys collection in order to provide an extra dimension to its customisation programme. Now available in 3-12 in half sizes, plus 13-16 in full sizes, the shoe will be offered in six widths across all sizes ranging from XN (extra narrow) to XXW (extra extra wide) in order to provide all golfers with the facility to create shoes according to their own personal taste – regardless of the size of their feet. Te MyJoys programme has
become a significant part of FootJoy’s market-leading range, with sales 50% higher than for the same period in 2009. Trough the popularity of its innovative ‘MyJoys May’ promotion at the PGA Championship at Wentworth, and the ‘MyJoys 150th Anniversary
Open Shoe’ at St. Andrews, MyJoys have seen increased interest from all types of golfer, in all shapes and sizes. Richard Fryer, FootJoy’s
European marketing manager, said: “We are aware that not every golfer falls into the more common size profile of 7-11, and we can now offer the same level of choice and service to all golfers with shoes available from a size 3 extra narrow to a size 16 extra, extra wide, all in the style and colour of their own choice. “As fashion on the golf course
becomes increasingly popular we have seen more and more people becoming involved in MyJoys and its simple design process, which we introduced to provide the public with an opportunity to display their personality and individuality on the golf course.” •
www.footjoy.co.uk
TURN HEADS WITH GBD
Competition in apparel has never been stronger. Reinforce your brand with an advertisement in GBD and your message will be read by the leaders in pro shop stock ordering.
Call GBD advertising manager Ross Jones +44 (0)7878 750414, or email
ross@golfbusinessdevelopment.com
ProDry Performance Base Layer, which will be in shops from mid-October, completes the three tier layering system, and sits alongside Mid Layer and Outer Layer. The garment features a golf-compression fit, which conforms to the body to stimulate blood flow, warmth and reduce fatigue, whilst ensuring ultimate freedom of movement throughout the golf swing. “The new FJ Layering System has been developed following feedback from golfers at all levels, extensive research and generations of product innovation,” said Richard Fryer, FootJoy European marketing manager. “Now, no matter what conditions you encounter on the golf course, you can comfortably and confidently adjust your layers for maximum performance.” US Tour player Steve Stricker
said: “It’s a challenge to stay warm and dry in changing weather conditions. Layering with thin materials allows me to adapt during any weather without affecting my swing.”
Green Lamb’s
preppy slant With intricate details, diamante designs and metallic thread work Green Lamb’s SS11 range puts some sparkle into golf clothing. Green Lamb has the know-
how to develop strong ranges that keep up with the times. Te SS11 is a forward thinking collection that offers both glamour and quality. Every garment in all of the colour stories has either silver or gold thread highlights to compliment the vast array of branded buttons in the range. Te diamante metal work that proved so popular in SS10 has been continued into this new range and is used on trousers, skorts and shorts for the first time. Designers have created a new crest featuring the famous lamb motif. Tis reveals a new preppy slant for the brand. •
www.greenlamb.com
Top Partners
Te English Golf Union has announced that the Swedish golf-clothing brand Abacus will provide on course clothing for its England players and management teams commencing in 2011. Te new four-year agreement will see Abacus become an official partner of the EGU and all England players dressed in abacus shirts, sweaters and trousers when representing their country. Abacus will develop a
collection specifically for the English national teams. In total there will be around 60 players dressed in Abacus clothing plus the management and coaching support teams. •
www.abacus-outdoor.com
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