48 TOP DRESSING
GBD SEPTEMBER/OCTOBER 2010
BIOM Golf from ECCO is so stable
PING revitalizes
PING Collection offers a great mix of fashion and performance for 2011. For women for Spring/Summer 2011 PING Collection has launched a range of contemporary and elegant polo-shirts that are made from a combination of the very best performance fabrics and cottons. Part of this excellent looking
range is the sleeveless Bridgette polo-shirt, which features the latest fashion-detailing and is made from a soft 100% cotton fabric (above). For men for Spring/Summer
2011, PING Collection has launched a range of vibrant and colourful polo-shirts that includes the new eye-catching Vitalize polo-shirt (below). Classic, but with a modern twist, the Vitalize polo-shirt is available in an array of colour options and benefits from moisture movement properties. A cool, yarn-dyed stripe design adorns the front and PING logos feature on chest and back-neck. •
www.pingcollection.co.uk
APPAREL
Launch of the ‘D’ Dwyers & Co innovate with a new sub-brand.
P
remium Golf Brands, the owners of Dwyers & Co, has announced the launch of a sub- brand called the D Collection. Te D Collection has been developed by the company’s in-house design team as a direct response to demand from agents and retailers for a complete capsule collection aimed at a trendy golfer looking for urban golf apparel. Dwyers & Co has quickly built
a reputation as an expert trouser brand, but its designers and tailors have proven their ability reaches way beyond this with the D Collection. Tere are two colourways for this first collection – Vintage and Oxford Blues. As well as trousers and shorts,
there are striped and plain polo shirts, buttoned gilets, sweaters, a fantastic belt and a variety of headwear. All are designed to work equally as well as individual items as they do in a complete outfit. Te brand has its own distinctive logos as well; a simple ‘D’ from the original brand logo as portrayed on
the funky belt buckle and a crest with a popular distressed look as seen on the headwear collection. Te influence of high street
fashions is clearly evident in the D Collection, but the golf heritage of the brand is still much in evidence. Grahame Jenkins, MD of Premium Golf Brands, said: “Golf is at the heart of every decision that we take, so it was important that our design team stayed focussed on creating a golf fashion range even though we wanted to create a completely new look. Te D Collection does appeal to a different kind of player, but we are confident that it will thrive.”
Te design team also recently
presented the SS11 Dwyers & Co trouser collection, which continues to grow from strength to strength. Both the D Collection and
Dwyers & Co ranges are available for pre-book with immediate effect with delivery anticipated in March 2011. •
www.premiumgolfbrands.com
Following on from the success of its spikeless ‘Golf Street’ shoe, trend-setting Danish shoe manufacturer ECCO has launched perhaps its most exciting ever collection that showcases new Golf Street styles and a revolutionary new concept in high-tech golf shoe design entitled, BIOM GOLF. In 2007, the company
embarked on a new venture to take this to the next level. Named the BIOM Project, this advanced study of the human foot has brought together ECCO’S 45 years of knowledge with data from top experts in the biomechanics of sport to create a world-class performance shoe that had remarkable success in the running and walking markets. BIOM GOLF features five design patents and is designed to bring players closer to the ground in a radically lighter shoe (ECCO says 100g lighter than any other performance golf shoe). Tis extremely low profile, argues ECCO, significantly increases swing stability.
BIOM GOLF is also the first
ever shoe in the golf market to feature strong Yak leather. Te natural motion philosophy of BIOM focuses on enabling the foot to move and flex with proper torsion by providing support through a highly flexible, anatomically shaped shoe construction. BIOM GOLF shoes are
available in a range of colour options for men and women, as is the new Golf Street 2011 shoe collection. See more next issue! •
www.ecco.com/golf
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