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28 INNOVATION


innovative new products that are put in their bags. PING pro Louis Oosthuizen’s Open Championship win at St.


PING’S major show P


ING has been on a roll for some time and perhaps one reason for high sales and market share gains in key categories is that a loyal stable of players have been playing so well with the


Andrews came less than a month after switching to PING’s new S56 irons and Tour-S Rustique wedges; PING putters were in the bags of two major winners this year to make it 52 major wins for the putter brand in the last 51 years, and meanwhile the evergreen Spaniard Miguel Angel Jimenez keeps winning for PING – his third victory of the year coming at the recent Omega European Masters (and fashioning the first worldwide tour win for the company’s new Scottsdale putter range in the process). Ultimately, a brand that mixes it at the highest level on the world Tours


lives and dies by their results and PING’s season has been a stellar one in the professional ranks. Tis coincides with the summer launch of probably the largest family


of PING products presented globally at any one time. It’s aimed at all golfers across the spectrum and looks likely to expand PING’s customer base further. New introductions include the K15 Series, Faith Ladies Series, S56


irons, Tour-S wedges and Scottsdale Series putters. John Solheim, PING chairman and CEO, said: “Tis launch is especially


exciting because of the variety of products we’re bringing to golfers. From the super-game improvement K15s to the tour-proven S56 irons and Tour-S wedges, we’re reaching golfers of all abilities with our newest technologies. Our putter lines also promise to catch the attention of golfers for their bold new looks and exceptional performance.” Louis Oosthuizen played the new S56 irons and Tour-S Rustique


wedges during his dominating performance at the British Open. “We couldn’t have dreamed of a better story leading up to this product


introduction,” added Solheim, who attended Te Open Championship at St. Andrews. “Tour validation for new product is important to its success. When it’s used to win a major before it’s officially introduced,


GBD SEPTEMBER/OCTOBER 2010


PING expands its product line to include all golfers for the best in latest design.


it has a tremendous impact.” In addition to the blade-style S56, the company also launched its


first forged iron in more than 40 years. Te Anser iron (available from November) carries the same name as one of the early models Karsten Solheim produced before he transitioned to the popular investment casting process. Te newest version, launched in Japan earlier this year, is forged from 8620 steel with a tungsten sole that delivers feel with forgiveness. “Te new Anser iron is very exciting for us,” said Solheim. “We’ve


pushed the forging process to a new level and created performance not previously associated with a forged club. It’s a beautiful golf club that has created a lot of interest from golfers around the world.” John K. Solheim, who leads the company’s product development


efforts as vice president of engineering, believes the addition of the K15 Series to the company’s market-leading G and i families will help golfers better determine the technology best suited for their games. “Our current line is ideally segmented to appeal to every level of golfer,”


he said. “Te new K Series appeals to golfers who simply want to hit the ball straighter. We’ve focused a lot of the technology in that series toward helping golfers achieve that goal. Te Straight Flight Technology concept is centered on equipment that brings golf shots back on line and back in play. Te added benefit for many of those golfers is that a straighter ball flight goes further as well. With the combination of the K15’s technology and custom fitting, golfers will be finding their ball in the fairway and on the green much more often.”


K15 driver & fairway woods Using an innovation known as Straight Flight Technology, PING engineers developed the super-game-improvement line with product features that promote straighter and longer ball flights. In the driver and fairway woods, this is achieved by concentrating more weight in the sole near the heel. Tis visible technology helps players rotate the clubface to a more square impact position, which provides straighter shots. Te larger head and face profiles of both the driver and fairway woods result in higher MOIs for greater


PING’s offering has something for everyone, with the highest quality of design. From left: The K-15 irons and hybrids, the Faith Series, the S56 irons as used by the top players, the Tour-S wedge, the K-15 driver, and the new Scottsdale putters


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