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GBD SEPTEMBER/OCTOBER 2010


our Central Zone meeting took place there and that we have both the PGA Professional Championship of Europe to be staged at Pravets next year along with Pro-Ams at BlackSeaRama this year, seems to me to get to the very heart of what our association is about.” He added: “We are dedicated to helping our member countries to


help themselves. Bulgaria is the latest outstanding example of how effectively all these things can dovetail together in order to put an emerging nation on the golfing map. “Hopefully other young golfing countries will look at what is happening in Bulgaria and ask themselves if there is any reason why they shouldn’t follow suit.” As with many other areas of the PGAsE’s work, good partnerships


are at the centre of progress. Te Pravets course is the work of award- winning golf course architect Peter Harradine of Harradine Golf, and Pravet’s golf management partners are Braemar Golf, acknowledged as one of the best full golf services companies in the world. With all this good work on the boil it’s great that these positive


messages have been coming through loud and clear in recent times through some excellent communications and publicity work. Regular press releases, and the well-received monthly e-newsletter,


‘Working Together’, succeed in spreading the word, as does the recently revamped website, www.pgae.com, which offers a complete guide to all activity in this area and encourages golfers to develop their links with the game through the site. Te PGAsE has a media partnership with the European Golf &


Travel Media Association (EGTMA), which gives the team contact with up to a 100 appropriate golf writers in different countries and a specific target for our newsletter/press releases. Added to this, the organisation has regular reserved space in European trade magazines in which it can communicate its message. Experienced PGAsE media consultant, Dennis Shaw, a skilled


former newspaper writer who marries excellent writing with a long list of contacts, combines with communications and membership co- ordinator Steve Hewitt to manage a strong PR strategy. Tey share an office with Eve Spellar, who supports Ian and the rest of the team in planning, operations, and administration. Tere is much communication work from Te Belfry offices with


the wider PGAsE community, from the hundreds of established coaches to members of the management board who reside in different corners of Europe. Tat many of the Belfry HQ staff have been present for more


than a decade has to be a good sign. Loyalty and common purpose is successfully communicated to the outside world and this has surely complemented the functions of the PGAsE in attracting Corporate Partner companies. Te relationships work well for both the Partner and the PGAsE as the commercial company can show support of the PGAsE while it plays a key part in developing new markets that will benefit the industry in return. “Tis is an area of our work we value very highly,” said Ian. “We have


great relationships here, with some companies dating back to the early days of the PGAsE, which is testament to great loyalty and respect on both sides.” Ian may have honed his own golf game on the pretty seaside courses


of Devon in the South-west of England, but now he is clearly confident and happy to play his golfing role on the European and world stage. It will be a busy and exciting time ahead as the PGAsE hooks in with the World PGA Alliance and builds on golf ’s Olympic dreams, while always developing those coaching standards across its membership. “It’s a very exciting time for us, no doubt,” Ian told GBD. “But this


is happening after a great deal of hard work from all involved, so we are confident that we have some great building blocks in place to work with all our partners to take golf forwards as a world sport.” GBD


www.pgae.com


GOLF DEVELOPMENT 19 NEWS EXTRA


Caloo is new!


Caloo has launched its newest product, mini golf. These attractive, durable and maintenance free units feature realistic synthetic putting surfaces with bases manufactured from RESITEC HD. The Caloo mini golf range is available in sets of 6, 9, 12, 15 and 18. Hand-pick your own choice of holes from the range to suit your requirements and space availability. The company is looking for a show site and offering savings on list prices. • Contact the sales team on 0845 055 8518 or by email info@caloo. co.uk. See www.caloo.co.uk


Travellers who want to book a tee time on a Nicklaus Design golf course now can take care of all the other important details of their trip by visiting www.NicklausTravel.com. The Nicklaus Companies have partnered with Emagineering, LLC, to launch this comprehensive site that provides details and an innovative reservation system for more than 130 Nicklaus Design courses and associated lodging.


International Golf Travel Market (IGTM), the premier global event for golf tourism suppliers, buyers and media, will be staged over four days in Valencia, Spain, 15-18 November, 2010. More than 600 suppliers, including national and regional golf tourism organisations, leading resorts and golf courses will attend and exhibit, meeting approximately 350 pre-qualified buyers and golf tour operators via IGTM’s professional pre-scheduled appointment system. www.igtm.co.uk


The new Academy at Close House marks the completion of the first major phase of a £8m investment in golf, in addition to the popular Filly Course at Close House Hotel and Golf (just ten minutes from Newcastle City Centre). Phase two will include a new golf clubhouse in build now and opening late spring 2011 prior to the ‘jewel in the crown’; the new Colt Championship Golf Course designed by international golf architect Scott MacPherson, opening in summer 2011. www.closehouse.co.uk


A Home Counties golf range chain that is using a Tyrannosaurus Rex and the hit TV series ‘Lost’ to attract hundreds of youngsters to play the game has achieved RangeMark recognition. World of Golf, which has ranges at New Malden and Croydon in Surrey and another at Sidcup, Kent, has earned the award for its high standards and efforts in attracting a new generation of golfers.www.worldofgolf.co.uk


Troon Golf has been selected to manage golf operations at Astbury Hall in Shropshire, England. Joining an impressive UK portfolio including Prince’s Golf Club, Turnberry Resort and The Grove, Astbury Hall has a distinctive story behind its development as the brain child of K.K.Downing, the lead guitarist of critically acclaimed Heavy Metal band, Judas Priest. See more on page 52. www.troongolf.com


First Minister for Scotland Alex Salmond and VisitScotland chairman Mike Cantlay visited Shanghai to help leading tour operator China Holidays launch their first ever dedicated Scottish golf brochure, which will make booking a holiday in Scotland easier than ever for Chinese golfers, business people and their families. China has been identified as one of Scotland’s most important emerging tourism markets, with an increase in visitors from 7,000 a year in 2005 to approximately 11,000 a year over the past three years – worth on average £7 million a year to the Scottish economy. www.golf.visitscotland.com


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