Promises That Can’t Be Delivered Someone once described the Baby Boomers as “an elephant
moving through a python.” That elephant is going to rupture the python to meet the economic demands of this generation based on the current promises of government programs. To truly understand the magnitude of promised spending,
try to comprehend that our debt to service just the Baby Boomers during their retirement is estimated at over $72 trillion! Compare that with the entire global market, which is only $67 trillion.
Before You Choose Here is a rule of thumb for the November elections: if a
candidate possesses just one of these characteristics, then don’t vote for them: Any candidate promising programs of spending or the continuation of current programs of spending; Candidates who blame others to support their position; Any incumbent who took the government pay raise. I know what you’re thinking; who do I vote for then?
That’s my point. Most elected officials have fallen prey to the age-old saying, “Stand for something or you’ll fall for anything.” Nobody is standing for fiscal responsibility because it is politi- cally incorrect. Get real; we will all have to suffer in order to save the country. Here is what a business would do if faced with this
financial problem:
1 2 3
All areas would be cut including pay and benefits; cuts create efficiency because they require streamlining of processes.
Increase revenue by doubling the sales and marketing efforts.
Balance the budget – only 17 times in the past one hundred years has our government balanced its budget.
We need elected officials who are willing to address the fiscal
truth and not serve personal agendas or the agendas of their big money supporters. Investigate the people supporting and endorsing each candidate. Consider whether the candidate has been “bought.” In politics, as in life, you can tell a lot about a person by the company they keep. Is fiscal responsibility painful? Absolutely, just like it
is at home or in your business. Cutting costs and saying no is never easy, but it’s necessary to survive. It’s called discipline. Discipline hurts at the time but in the long-run makes things better and easier. However, “bad habits are like a good bed - easy to get into and hard to get out of.” We have developed some bad habits over the years, but
history offers a shining example of the truth and what we need to do next. Fiscal responsibility by our government starts with those whom we elect in November. In closing (remembering that I am not politically correct)… “Politicians are like diapers. They both need changing
regularly and for the same reason.” – Unknown VOTE! u
Get People Talking. Let’s face it:
In the world of competitive business, a PR “buzz” is just as important as your advertising. Maybe more. And it costs far less to simply... Get People Talking.
We retained Joyce to help refocus our marketing and get our story out into the community. In one short year, our residents and neighborhood have been in the news more times than in our 25-year history! And we’ve implemented a system that measures advertising results to ensure our marketing choices are on target.
- Garry Boyer, Board Member, Indian River Colony Club
People are still commenting on our media blitz and asking how we got such great service. My answer is that we had a good PR lady working for us! I am thrilled --we sold almost 200 tickets for the annual Buckaroo Ball fundraiser. This is the best attendance we ever had!
- Pamela Rogan, Executive Director, Harmony Farms, Inc.
The BSYO has enjoyed unprecedented media coverage this year, thanks to the perseverance and PR skills of Joyce Wilden of Buzz Biz. We are so grateful to Joyce for getting us diverse and continuous publicity throughout the season - our concert attendance has definitely gone up as a result, even during this economic recession.
- Marti Upton, Executive Director, Brevard Symphony Youth Orchestra
Joyce Wilden 321.426.5833 F. 321.253.4604
Joyce@BuzzBizPR.com 959 Villa Drive Melbourne, FL 32940
spacecoastbusiness.com 0CTOBER2010[75
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