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It’s Time for Real Change Why Fiscal Responsibility Is the Issue jeffPIERSALL


Jeff Piersall is CEO of SCB Marketing, the publisher of Spacecoast Business magazine.


“Poor is a state of mind; broke is a temporary condition.” With the elections next month, this month’s issue


government is promising us into


BANKRUPTCY, by politicians who see that as the


best way of obtaining VOTES.


Our


on banking & finance is timely. Financial concerns are at the core of everything today and for most, our financial philosophy determines our voting strategy. But perhaps your current financial condition is clouding your judgment. Since I’m not “politically correct,” I figured ‘what


the heck!’ Let’s have a discussion regarding our financial position as a country and what that might mean when you go to the voting booth next month.


It’s Not a Party Problem Republican – Democrat – Independent –


Tea Party – Libertarian… the affiliation of a candidate really doesn’t matter. Each party offers some good positions and some bad ones, so parties themselves will not resolve the issues. The most fundamental “change we can believe


in” is a change in our attitude toward finances. Unfortunately in times of economic uncertainty and fear, there is a prevailing mindset that inevitably leads to socialistic behaviors and leaders.


So What Do We Do? My suggestion is to elect individuals who


understand how to run a business. Though government is big business, it doesn’t operate like one. Therefore, failure is certain until our elected representatives learn how to operate it like a normal business, or we elect businesspeople. In business, we know you cannot please


everyone; you must under-promise and over- deliver. Our government is promising us into bankruptcy, by politicians who see that as the best way of obtaining votes. Government talks and promises while business acts. There is a BIG difference. We need people who understand the fiscal


responsibilities of a business and have the courage to stand for “change” that aligns with that responsibility. Simply put: Cut Costs & Spending Increase Revenue Balance the Budget


DEBT to service BABY BOOMERS during their retirement


THE UNITED STATES ESTIMATES OVER


TRILLION $72+ VS $67 74]0CTOBER2010 spacecoastbusiness.com


ENTIRE GLOBAL MARKET ONLY


TRILLION


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