LUNCH! 2010 | Move on up
What do you do when you can no longer expand outwards? Build upwards.
This year’s lunch! show has done just that, adding a second floor to its 2010 proposition, ensuring that in this case at least, bigger really does mean better. Returning to the best trade show venue in the capital,
London’s Old Billingsgate Market (September 30 - October 1), show organiser Diversified Business Communications has ensured that the award- winning event retains the key elements that won
it the plaudits in the first place, yet has added a number of new elements into the fold. Retained is the New Product Showcase, lunch! Retailer of the Year Awards, the British Smoothie
Championships and the British Sandwich Association Training Academy. Added is the Innovation Challenge, a major new awards scheme designed to promote and celebrate genuinely new ideas in the sector, including new innovations and a ‘new take’ on established concepts. The scheme is open to all product categories, including food, drinks, equipment, packaging and any other product relevant to the food-to-go market, with entries judged and announced at the show. Alongside this there is the Innovation Zone, a dedicated
area given to those promoting new products from smaller suppliers and emerging start-ups. With 14 new exhibitors confirmed already, organisers
hope the Innovation Zone will attract plenty of attention from industry buyers. Its introduction is expected to prove a major draw
1. Firefly Tonic’s ‘Britannia’.
2.. Moma’s breakfast collection.
3. Crantock Bakery’s ‘Armadillo’.
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for speciality food and drink buyers looking for exciting products, and will include an Innovation Marketplace covering artisan food and drink, plus an Innovation Hub showcasing the latest advances in technology and packaging. The organisers say companies exhibiting within the
Innovation Zone will benefit from a unique route to market and an instant increase in profile. Exhibitors include Filbert’s Fine Foods, creators of
nutty snacks, gourmet oils and salad drizzles; Easy Bean, with its range of one-pot meal dishes; Simply Ice Cream, Kentish producer of gourmet luxury ice cream;
eco-friendly Chinese tea brand Choi Time Tea; ethically- run and locally-sourced crisp manufacturer The Cornish Crisp Co; Crewmint, niche supplier of ready to eat fresh fruit packs; gourmet dried foods producer Gustosecco; Perry Court Farm, whose healthy Apple Crisps are made by hand from apples grown, picked and prepared on its farm in Kent; SpiceSutra, the UK’s first company to produce Indian meat pickles for the retail market; gourmet tea specialist Storm Tea; homegrown sauce producer Trees Can’t Dance; and family-run Baileys Real Food, manufacturer of The Jackson Bar. Hygiene products are also brought to the fore within the Innovation Hub, with new product launches from Easyglove, creator of an all-new hygienic glove system, and Solent International, which is introducing a new range of miniature point-of- sale hygiene products, which includes wipes, antiseptic hand foam and lip balm. Elsewhere in the show Santa Maria is bringing what
it is calling an innovative and exciting new concept to the foodservice sector - Hot Wraps. This offers a lighter, more profitable alternative to other speciality breads using quality ingredients to bring the end consumer the best flavours. Building on the success of the UK fast food industry, growing eight per cent in the last year, Discovery Foods - part of the Santa Maria group - has developed the hotly anticipated Hot Wrap concept. Using its core Mexican separates for inspiration; Santa Maria has developed a variety of menu solutions including Philly Beef Wrap, Meatball Inferno Wrap, Mexican Fajita Wrap and Spanish Chorizo Wrap. Wrapped in light, soft Discovery flour tortillas, they are reportedly easy to prepare: simply fill, fold and pop under a Panini grill to create a Mexican moment in less than five minutes. Tideford Organics offers simple, award-winning organic
food of the best quality, still hand cooked in small batches with no additives or preservatives, low in salt and sugar and gluten free. Delicious soups and sauces, pestos and rice puddings are all cooked in their Soil Association accredited kitchens in South Devon. With customers including national coffee chains
and many well-known independents and distributors Tideford says it is proud to be making products which still retain the authenticity of the original recipe. The latest innovation from Tideford is the
development of single serve microwaveable pots of soup for people on-the-go. Following a nationwide competition to design its
next drink, Firefly Tonics, the producer of 100 per cent natural energy drinks, has launched Britannia - the truly British winning creation by Nottinghamshire girl Holly Siddons.
www.cafe-business.co.uk
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