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3-4 November 2010, Rome, Italy www.europeancoffeesymposium.com


S quart Ad 02.indd 1 | Roman times


The countdown has begun to Allegra’s European Coffee Symposium 2010. Demand has reportedly been overwhelming for this much anticipated flagship event, the third of its type, which will be attended by around 300 leading figures from across the European branded coffee shop, food-to-go and food-for-now segments. Allegra’s events are fast becoming the most high- profile and unmissable gatherings of senior executives from across the foodservice sectors. This year’s event, which will take place on November 3-4 at the prestigious St Regis Grand and Radisson Blu in Rome, will focus on ‘Engaging Today’s Consumer. Making Tomorrow’s Success’. “At a time when businesses place such a premium on innovation and connecting with new customers, this gathering will provide insight into new ways to elevate standards across the sector,” said Jeffrey Young, managing director of Allegra Strategies. The two day programme The European Coffee Symposium 2010 will combine a tailored Supply and Innovation Day, Rome coffee shop Study Tour and the European Coffee Shop Awards & Gala Dinner, all on day one. The Symposium itself will take place on day two. The Supply and Innovation Day will offer an exclusive forum for leading operators and key suppliers to meet face-to-face to explore and present new product innovation and supply chain opportunities. A Study Tour of Rome’s café culture will run simultaneously during the day, providing participants with a valuable opportunity to surround themselves with the inspiration, authenticity and tradition of Grand Espresso Italia. The evening will see Allegra’s European Coffee Shop


Awards 2010 take place at the prestigious St Regis Grand Hotel, Rome, bringing leading industry executives together in recognition and celebration of the vibrant European coffee shop, food-to-go and food-for-now segments. 300 top executives


On November 4, thought-provoking speeches and forward-thinking panel discussions are on the menu at the European Coffee Symposium conference, which will allow participants to gain a 360° strategic vision of the European marketplace.


‘Insights & Innovation’ from across the European


coffee scene will be the first topic of the day. Jeffrey Young, will open the session with an analysis of the


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marketplace, sharing very latest insight from Allegra’s PROJECT CAFÉ 10 EUROPE report, which will be launched at the event. Further insight into the challenges faced in today’s environment will then be offered by Christophe Reale, managing director of espressamente illy. This will be followed by a look at innovation and the future, with Kaspar Basse, founder and CEO of Joe & the Juice exploring the ‘next generation’ of coffee shops hitting the European market and Matts Johansson, CEO of da Mateo examining ‘The Future of Coffee Craftmanship’. Next up will be top executives from ‘Global Players’ McCafé, Starbucks, Caffè Nero and Costa Coffee, sharing their visions for ‘Local Expansion’. The afternoon will see industry leaders including Ezio Balarini, chief marketing officer of Autogrill Group, Richard Barclay, Senior VP international brands and franchising of SSP Group, Mike Absolom, European foodservices manager of BP’s Wild Bean Café & Petit Bistro discussing and debating ‘Opportunities on the Move’ in the coffee shop and food-to-go sectors.


“The Symposium will provide insight into new ways to elevate standards across the sector”


The symposium boasts a ‘not-to-be-missed’ speaker line-up, that it says is truly representing the very best of the industry from across Europe offering a stimulating, diverse and inspirational opportunity to explore and gain fresh ideas, new contacts and insight into latest marketplace innovation and trends. Delegates can also expect fantastic networking opportunities throughout. The event is proudly sponsored by United Coffee,


Solo Cup Europe, Dawn Foods and Portion Pack Europe.


www.europeancoffeesymposium.com 15/7/10 16:34:4


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