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The Historic Lighting Company Branch on the Park jewellery store, East London

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The Historic Lighting Company adds the finishing touches to a new jewellery store in East London.

When Julia Cook was looking for lighting to complement and accentuate her new jewellery workshop and gallery, she was pointed in the direction of Stanley Wilson at The Historic Lighting Company. Cook had spent the last 20 years

making and selling jewellery to the retail trade and private clients, but saw an opportunity to branch out into retail when she came across an old skate boarding shop by Victoria Park, East London. After 12 weeks of refurbishment, Branch on the Park was born. Wilson was intrigued by the

idiosyncratic nature of the business.

Cook, an independent jeweller inspired by the organic, needed both the shop and workshop lit with a vintage twist in keeping with her style. The quirkiness sat easily with him, whose own business is run from a small but perfectly formed home come studio in Hackney. ‘Julia told us that Historic Lighting’s

classic fabric cable was perfect for the vintage feel of her shop, but also a practical necessity since the building’s electrical schedule did not match how she wanted to layout the interior and displays,’ explains Wilson. ‘There was no


time or money to rewire, and the exposed cabling solved the problem and helped create a cosy feel.’ Upstairs, the shop’s vintage feel was

created by paneling the walls, recycling the existing wood and reinventing antique picture frames into unique display cabinets. The ideas were original and creative, but presented an interesting challenge to Wilson. So the liberal application of LED ribbon lights demonstrates that despite appearances he has only the one foot stuck in the past. The diminutive size of the cabinets

reflected the budget and LED lighting was the only option – a first for The Historic Lighting Company. ‘Preserving the integrity of the cabinets was a tricky, fiddly job but well worth it for the results,’ according to Wilson. ‘Vintage enamel shades delineate the counter wonderfully whilst reflecting Historic Lighting’s trademark knotted pendants from the window display.’ Downstairs in the basement of Branch

is a design studio and workshop specifically set up for sitting with clients and working on bespoke pieces. For Wilson, the variable use of this space

required a flexible scheme that could embrace the uniquely subterranean situation. Historic Lighting’s Swiss-made incandescent collection, in cages, proved perfect for the job. Together with task lights fitted with punchy colour matched CFLs, Wilson was able to create an atmospheric focus on work benches, whilst creating ambiance. The other challenge in the basement

was to ensure that as an evolving work space, the lighting was flexible for the future and potential arrival of more jewellers. The exposed cabling has made it possible to change the set up and reconfigure the light for any new space arrangements ‘On the one hand we are very comfortable working with brands like Reiss and Levi’s on the high street, but on the other we love the completely different experience of the quirky independent business. Where budgets are tight, it is an interesting challenge to creatively light an indiosyncratic space on a shoe string.’

Contact The Historic Lighting Company 020 7193 2119

Images: Jeremy Coleman

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