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Back to school for Nike


GRR has helped create a dedicated area for Nike Sportswear at JD Sports on London’s Oxford Street. GRR’s design seeks to reflect a sporting heritage by creating the ambience of an old-school gym environment. It makes creative use of a number of reclaimed and recycled materials, in addition to specially fabricated items designed to give a retro feel. These included school lockers used to showcase t-shirts, while gym bars are creatively employed for wall merchandising. Reclaimed gym flooring, sourced from a school in Scotland and evocative of 1980's school gyms when the popularity of Nike Sportswear exploded, is used for fascias, footers, headers and backdrops on the footwear units, and gym benches, again sourced from former school stock, are used for additional display units. The flooring is made from the rubber material found in school gyms throughout the land, and the lighting display incorporates authentic gym hall lamps.


HMV download site


HMV has broadened its horizons by launching a digital download site. The MP3 download service is offering singles at 40p and albums at £3.99. hmvdigital goes head to head with iTunes and requires registration of an account, and members can listen to 30 second clips of songs before purchasing.


2020 VISION for London’s West End


New West End Company has unveiled the 2020 VISION for London’s West End. The company represents 600 businesses on Bond Street, Oxford Street and Regent Street. The 2020 VISION – comprising six key priorities for the West End – presents ambitions for the next 10 years, to drive London’s West End forward as a recognised and unchallenged destination for retail tourism, investment and leisure. These ambitions for London’s West End and the UK economy will reap sustainable long-term financial rewards, contributing to a dramatic 66 per cent increase in annual shopper spend, which will reach £10 billion by 2020, and attract a further 50 million visitors annually. New West End Company has produced a plan for the Big Six, outlining their key criteria. This can be viewed at www.newwestend.com/news. Andy Street, managing director of John Lewis, says: ‘The success of the West End is critical to John Lewis; it is by far and away our biggest business and so everything that the New West End Company is doing to promote the West End is crucial to our success. To me the most important thing about the New West End Company is that it has brought together all the interests – the landowners, the authorities, and of course the retailers – to speak with one voice. That’s got to be good for London when we’re competing internationally.’


www.a1retailmagazine.com 9


Carnaby Store for Pretty Green


Liam Gallagher’s Pretty Green fashion brand has opened its first store on London’s Carnaby Street. The store sells a selection of exclusive one off Pretty Green pieces in addition to showcasing the Green Label and Black Label Spring Summer 2010 collections. The new store covers two floors and even features a Lambretta Li 150 Series 3 replica scooter and a panoramic image of Liam on Brighton beach.


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