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First impressions


Nina Tillett, managing director at Minki Balinki, discusses recognising the importance of windows in the recession


There are two aspects when


considering this I feel. Firstly, from a retailer’s point of view in a more than ever competitive market coupled with budget constants, where should the money be spent to engage and lead to purchase – interior or exterior? Attracting and holding peoples’


periphery view is vital. Maximising the potential of space, reconsidering the product, and creating an eye-catching environment looking to make a statement are all important factors to constantly be aware of and take into consideration. The art of communicating these aspects


has had to become more inventive due to the high level of completion. Windows are the first aspect of a store that potential customers will notice, so its vital to make an impact on the exterior to help get customers through the door. From a supplier’s point of view, to


deliver involves looking at how to improve physical aspects by value engineering, therefore minimising waste materials. We are constantly assessing how we can achieve value for money with ever-rising material costs and maintain quality. Running projects with maximum


efficiency and attention to detail at the creative planning stage. Being inventive with design exploring materials and processes to a greater degree. Creativity is at the heart of Minki Balinki


and we are imaginative with the use of materials. It’s all about creating the right balance – save waste where we can yet still deliver a high quality finish. All this is making for a very interesting time in the world of windows.


66 Contact


Minki Balinki 01725 513 412 www.minkibalinki.com


www.a1retailmagazine.com


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