How it all started


In 1996 George Holman was chasing up payments, losing membership sales and suffering from irregular cash flow in his Sydney gym Vital and he urgently needed a solution.


On an educational visit to America George discovered that their more mature fitness industry had a solution to his problems – direct debits. He decided to give direct debits a go in his fitness club to see if it would work for him. After a hugely successful trial, where he was able to increase his membership base from 200 to 4,000 he quickly made the decision to start Ezypay.


Founder, George Holman


Vital Health Club


Rebranded Launched a new fresh, and modern Ezypay wn


zypay p style.


Industry First Offered SMS and email for failed payment notifications to customers


Cultural change A change in management practices needed a total shift in the internal business culture.


email


IVR FAILED PAYMENT PROCESS


Next day member notification


text


email email


Options to pay


internet


IVR IVR


email


text text


IVR


internet internet


text


internet


2005


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