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around it. There are lots of helpful sites out there: Paul Brian’s Common English Usage Errors or www. dictionary.com. Find one that works for you and bookmark it.


Assuming you have a fantastic product or story, an aversion to unfocused, long winded sentences and good spelling and grammar tools at the ready, let’s move onto some re-working examples.


The following sentences read much easier after being re-phrased:


Example 2 below shows the advantage of an active phrase over its passive counterpart: the after version is shorter and stronger. You will find this happens in the majority of cases when you replace the passive with active voice. Another example:


active voice phrase for some such mechanical expression as there is or could be seen.


Routine condensing: mannerisms and expendable words The few tips and pointers in this article should help you write punchy,


The passive version is less direct, less bold, and less concise. Most tame sentences will become lively and forceful if you substitute an


to the point press releases. Don’t forget though that for most of us, it takes time to develop new skills. The ability to write in a clear, concise manner is no different. Before you resign yourself to more hard work and effort in becoming a better writer, here are a few fast and easy suggestions to send you on your way. Watch out for these mannerisms and expendable


52 | ukhandmade | Autumn 2010


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