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The MAC Strategic Plan helps put perspective on the varied club interests and helps ensure the club’s future success.


for facility replenishment, replacement and/or expansion consistent with this Strategic Plan.


Management Information – Refine data gathering and information delivery capability to meet reporting and fore- casting requirements at the Board,


Grant Yoshihara, 2009-10 SPC chair notes, “The strategic plan is not a wish list. It recognizes the real world where the club faces financial constraints, limits on the growth of membership and the physical realities of an aging physical plant. The diverse interests of its membership pose


The MAC Strategic Plan is based on countless hours of feedback from committees, staff and members. The plan factors in economic indicators, the Facility Master Plan, a recent parking study and club comparisons.


management and committee levels. Recommended strategies supporting each of the initiatives were developed and prioritized as part of the strategic plan. The selection and timing of the strategies are determined by the board. Using the entire framework of the strategic plan for guidance, the Board can develop board charges that ultimately drive MAC’s annual action plan in a way that is consistent with the direction of the strategic plan.


special challenges, with these interests oper- ating under the same roof and competing for limited time, money and space.” “Member needs also change over time, with a wide range of views about what the club itself should be, and differences of opinions on dress code, the place of chil- dren, and the role of restaurants to name a few,” says Julie Vigeland, 2008-09 chair. “The club’s ability to successfully navigate in a more rapidly changing world while


focusing on the core mission and adhering to the values will result in the continued achievement of MAC’s vision as one of the most successful and desirable private athletic and social clubs in the country.” Leading the communications stage of the strategic plan, now underway, is the responsibility of current SPC Chair John Wied. “The entire committee is excited that we are sharing this plan with the membership,” says Wied. “The plan is well crafted and insightful and will be an invalu- able tool to help guide the club through the near- and long-term needs of the club and membership.”


Members who have served on Strategic Planning Committee in the past three years are: Mike Buckley, Bill Crist, Nancy Fuhrman, Kirby Fox, Luanna Grow, Phil Juckeland, Bill June, Dan McNeil, Grant Moore, Dave Porter, Peter Richter, Vicki Tagliafico, Vigeland, Wied, Yoshihara and Ron Yost.


For more information on the strategic plan go to www.themac.com. Members can also offer feedback by emailing comments to strategicplan@themac.com. WM


SEPTEMBER 2010 | The Wınged M | 17


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