LOOKING OUT FOR A’KIN
The award-winning natural Australian hair, body and skincare brand, A’kin, is looking to appoint a key distributor in response to an increase in customer demand. The move is part of the brand’s continued UK development strategy and is intended to streamline the distribution chain to the retail market. Lisa Alward, UK sales and marketing manager for A’kin, says: “A’kin is growing steadily here in the UK and we are keen to ensure we continue to develop. An established and reputable distributor will ensure we can continue to provide a high level of customer service to all our accounts as we expand.” For information on the A’kin range visit
www.purist.com, or potential distributors can email Lisa Alward at
lisaa@purist.com.
BEATING IT
Health and beauty has been one of the most resilient retail sectors across Europe during the recession, says independent retail analyst, Verdict. The findings show that retailers’ quickly implemented strategies enticed consumers to keep spending. Despite a market decline of 0.7%, consumers still spent billions across health and beauty products in 2009, helped by growth in Central and Eastern Europe, such as in Poland. Natalia Grabov, retail analyst at Verdict, says: “Health and beauty retailers were able to maintain healthy sales figures by reacting quickly to changing market conditions and consumer sentiment. As an example, purchasing behaviour evolved during the downturn. There was a bigger uptake of private label and own brand products as financially strained consumers traded down to cheaper items. Health and beauty specialists spotted this and responded quickly by focusing on extending and launching new and exclusive product lines. As well as being a key point of difference from competitors’ offers, private label and exclusive ranges also generated higher margins”.
Beauty’s Coming Home Neal’s Yard Remedies’ at-home beauty company, NYR Organic, is celebrating the
success of its first year with a push to recruit new consultants and host more parties. Since its launch in April 2009, over 1000 consultants have joined the company, while hundreds more have learnt about organic skincare and body care by attending, or hosting, their own parties. Of NYR Organic’s 1000 consultants, 30% are qualified beauty therapists who have chosen to work with NYR Organic because they ‘understand the importance of offering their clients the very best natural and organic skincare products, made in the UK with sustainable ingredients’. During each event the consultant treats the party host to a luxurious mini-facial before answering questions about the products and offering skincare advice as party guests try the products. Each party lasts approximately two hours. For more information visit
www.uk.nyrorganic.com.
www.purebeauty.co.uk September 2010 Pure Beauty 7
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