NEWS
KNOW IT ALL
A round up of the month’s TOP 10 beauty stories
BEST OF BRITISH Yardley London and Woods of Windsor
are being re-launched by manufacturer Lornamead as it targets $50million retail sales internationally. The new sales and marketing strategy will focus on the distinguished heritage of both brands to re-engage and expand on a loyal, existing customer base. Yardley London, one of England’s
oldest and most established brands, is being reformulated and repackaged with new products joining the existing range. Each of the fi ve core fragrances – English Lavender, English Rose, Lily of the Valley, Peony and Iris – are being brought up-to-date with stronger, visual packaging, and a new house design to enhance the image of the brand and reinforce Yardley London’s position as a ‘quality, accessible fragrance house.’ Woods of Windsor is to be positioned as an aspirational range of luxury bath, body and home fragrance products that utilise the country’s greatest fl owers, plants and essential oils. The range has been completely re-launched, with a new pack redesign and enlarged logo to clearly help the customer identify the fragrance. Quentin Higham, managing director for Yardley London, says: “We have ambitious targets but both brands are incredibly well loved in the UK and abroad. Our immediate focus has been on bringing the brands, the products and the ranges up-to-date to make sure they remain as relevant today as they have done throughout the decades”.
SAVING WATER KMI Brands has partnered with Oxfam to help improve
water and sanitation facilites in Shinyanga, one of the poorest regions in Tanzania. The company, which manages brands including Ted Baker Fragrances, Fish hairstyling and Little Me Organics, is one of the fastest growing toiletries and fragrance companies in the UK and aims to help 10,000 people in Shinyanga by constructing rainwater tanks for four of the region’s schools, along with latrines for both boys and girls, and wells for the local communities. Rachel Groom, general manager for KMI brands, says: “A simple shower after sports or a relaxing bath are often luxuries we take for granted. Millions are without basic water and KMI Brands wanted to fi nd a project which had water at its heart and felt that Oxfam’s long term projects in Tanzania were enabling communities to address many issues.” KMI Brands will be holding fundraising events
and offering support on packs of Naked Haircare and through sales of support accessories online.
6 Pure Beauty September 2010
www.pur
www.purebeauty.co.uk ebeauty.
co.uk
Soaring factor
Sales of high factor sun creams have soared this Summer as fewer people turn to low factor lotions, reports Tesco. Sun creams with an SPF of eight and above now account for double the sales of products with an SPF below eight. Sales of SPF15 and over used to account for 40% of sales, but now make up almost 70%. Tesco also found that children’s sun care products have been driving sales, with Tesco selling double the amount of children’s sun creams it did a year ago. Tesco sun care products specialist, Eileen Ruby, says: “There is defi nitely a trend towards higher factor sun creams at Tesco and industry wide. In 2008, 11% of sun care products were under factor eight – now just 3% are below factor eight.” Tesco this year re-stocked shelves to lead with high factor sun creams fi nishing with low factor creams – a reversal of the original merchandising plan for sun creams.
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